Industry News 2/11/2010

B$Z: SkirtSports Selects SnL Communications as Agency of Record

B$Z: SkirtSports Selects SnL Communications as Agency of Record

SkirtSports, inventor of the original fitness skirt and leader in the women’s fitness apparel industry, has signed Los Angeles-based SnL Communications as its public relations agency of record effective February 1, 2010.

“SkirtSports products lend inspiration, fun and style to the daily activities of women everywhere and we are thrilled to partner with SnL to further communicate this message,” says Nicole DeBoom, CEO and founder of SkirtSports.  “Five years ago, our company launched a fitness skirt revolution and we now develop fitness apparel across all categories including running, walking, cycling, triathlon, swimming and beyond.  We are confident that SnL’s experience in the fitness and outdoor markets will help take us to the next level.”

Since its 2005 inception, SkirtSports has experienced a steady growth in sales and consumer awareness and most recently launched its fall 2010 collection to retailers, the largest to-date.  During the month of January, partial proceeds from the brand’s online sales at benefited the Haiti Relief Fund.

“SkirtSports is a dream client; they are dedicated, passionate and most of all, extremely fun,” notes Staci Levine, partner of SnL Communications.  “Nicole is a tremendous leader and her first-hand experience as a professional triathlete allows her to create apparel that is not only extremely functional and performance-based, but beautiful.”

For additional information on SkirtSports including its series of SkirtChaser5K races, please visit