Industry News 3/22/2010

EVENT: group Y Innovator Series - Bob Haro & Chris Miller to Speak March 24

Action Sports Legends & Entrepreneurs Bob Haro and Chris Miller to Speak at Upcoming group Y Innovator Series Discussion
March 24th at TransWorld Media in Carlsbad, California
group Y, the original collective of professionals focused on Action Sports and Youth Marketing, is pleased to announce BMX and Skateboarding legends turned successful businessmen Bob Haro and Chris Miller as featured speakers at the next group Y "Innovator Series" discussion on the evening of March 24th. The event is open to all action sports-related professionals, and will take place at TransWorld Media offices in Carlsbad, California. They will discuss the changes over the past decades within their sports, the transition from being a professional athlete to owning their own companies, and the future of the industry. Editors from TransWorld Media publications will be moderating the discussion.
Considered the creator of freestyle BMX, Bob Haro has turned his passion for art, design and BMX riding into successful business ventures first with Haro Bikes and today with Harodesign. Starting around 1974, Haro got into BMX after a successful run racing Motocross.  His BMX riding style was heavily skate-influenced as it took shape at the local skateparks in Southern California.  In 1978, Haro teamed up with R.L. Osborn to form the very first freestyle BMX team.   In 1981 Bob organized the first summer freestyle BMX tour performing demos nationwide promoting the fledgling sport of Freestyle BMX and his growing BMX brand. Also, in 1981, Haro was involved in the Steven Spielberg production of E.T. the Extra-Terrestrial  as a stunt rider in the now infamous BMX chase scene.  He stopped riding in 1985 after four knee surgeries and, in 1987, he was inducted in to the American Bicycle Association Hall Of Fame. Recent projects include collaborations with Nike 6.0 for the 2008 Olympics, product development for Ducati Motorcycles and Logitech while developing his new brand Axio Performance Luggage. In 1993 after successfully selling Haro Bikes he founded, Harodesign, Inc., a design and brand marketing company in Cardiff, CA.

Chris Miller has over two decades of experience in the skateboarding and action sports industry. He is a legendary professional skater and five-time Vans Pro-Tec Pool Party masters division champion. He began his professional business career by starting the board and clothing brand Planet Earth, and later founded Adio footwear. Miller recently been appointed Chief Creative Director for Alli, the Alliance of Action Sports, where he is responsible for Alli’s digital, consumer products, and creative functions. Chris is also a partner in Signal Snowboards, serves in a number of advisory roles to events and organizations, and acts as an on air analyst for the Dew Tour.

group Y’s Innovator Series features leaders of our industries speaking to their own personal experiences and paths as they build some of action sports biggest brand names. Past Innovator speakers have included: Toby Bost, CEO of La Jolla Group;  Kevin Lyman, founder of the Warped Tour; CJ Oliveres, General Manager, FUEL TV; Sal Masekela, TV host and film producer; Carey Hart, renowned freestyle motocross legend turned talented businessman.

Doors will open at 6:30 p.m. and the panel will begin at 7:15 p.m. Admission at the door is $30, and pre-registrations are $25. To pre-register, please visit:

group Y and Transworld invite all those involved with the action sports, youth marketing, brand marketing, entertainment & communications industries to attend. College Students interested in action sports and youth marketing are welcome to join us.