Industry News 4/28/2010

TV: Maloof Money Cup to Air LIVE on FUEL TV

The World Will Be Watching: Maloof Money Cup to Air LIVE on FUEL TV
Multi-Day Television Coverage, a 30-Hour Live HD Webcast and Exclusive One-Hour Programs on FOX and Fox Sports Net Break New Ground for Action Sports Events
The Maloof Money Cup presented by Vans, the world’s greatest skateboarding event, announced today that for the first time, the 2010 New York and Orange County contests will be broadcast live on FUEL TV, the only network dedicated to the lifestyle of action sports. The live, multi-day television coverage of a single sport event is a first for action sports and will bring the Maloof Money Cup to millions of U.S. households.  In addition to the live TV coverage, FOX Sports, Fox Sports Net (FSN) and FUEL TV will air one-hour Maloof Money Cup programs featuring event highlights and exclusive behind-the-scenes interviews, giving Maloof Money Cup 2010 the most comprehensive coverage of any single action sports event in history.

“Bringing fans live, multi-day television coverage of a skateboarding event is a first for the industry,” said MMC creator Joe Maloof, owner of the NBA’s Sacramento Kings and the Palms Casino Resort. “The FUEL TV team is amazing and they really know skateboarding.  This is a tremendous opportunity for our contest and for skateboarding fans everywhere.  We’ve been blown away by the reaction to this contest and the support we’ve received from skaters and the skateboarding community.”

“FUEL TV partnership with the Maloof Money Cup is groundbreaking,” says CJ Olivares, FUEL TV GM. “This will be FUEL TV’s first live broadcast of a skateboard contest, and we’re looking forward to providing the best and most authentic coverage possible.”

FUEL TV will broadcast two hours of live coverage each day during the New York contest, June 5-6 and the Orange County event, August 4-8. 

The FOX programs will air following the network’s coverage of the F1 European Grand Prix race on Sunday, June 27, 2-3pm ET / 11am-12pm PT and Saturday, August 28, 3-4pm ET / 12-1pm PT prior to MLB on FOX coverage. Maloof Money Cup programs on FSN regional sports networks have not yet been scheduled.  Check local listings.

“We are extremely excited to be part of the FOX family with our two events in 2010,” said Tim McFerran, general manager of MMC.  “Maloof Money Cup is the leader in the innovation and progression of skateboard contests.  As the leading television network, FOX’s success is driven by the youth audience and their new and innovative programming, making this partnership a perfect fit all around.”

Skateboarding fans will also have access to more than 30 hours of additional live coverage via FUEL TV’s exclusive HD webcasts of both contests at The live TV and webcast coverage will allow skateboarding fans around the world to watch in real time as the greatest collection of skaters ever assembled compete for nearly $800,000 in cash and prizes between the two events. 

“Last year, the live FUEL TV webcast set a new record for the largest audience ever for a skateboarding event,” said Maloof.  “And this year we’re building on that with unprecedented coverage that allows us to bring all the action and excitement of the Maloof Money Cup to millions of fans across the country and around the world.”
“Broadcasting this contest live on both FUEL TV and on FUEL TV’s website is a major undertaking for our team,” says Scott Paridon, VP of Production and Development. “We’re going to be working hard to make this the most exciting skateboard contest ever, whether you’re watching on television or on the web.”

This year, the Maloof Money Cup expands to New York City June 5-6 and will feature the Volcom Street Pro and the World Industries Amateur Championships.  The Orange County contest will be held for a third consecutive year at the OC Fair & Event Center August 4-8 and will feature the Volcom Street Pro, Women’s Pro Street, Carl’s Jr. Men’s Pro Vert championship and the World Industries Amateur Competition. 

For more information on the full broadcast schedule and webcast information, log on to