Industry News 5/4/2010

SNOW: Mountain High Celebrates its Longest, Most Financially Rewarding Season in History

Mountain High Celebrates its Longest, Most Financially Rewarding Season in History

Mountain High’s 2009/10 season came to a close this Sunday, making it the longest in the resort’s history.  From opening day on October 29th to its late close on May 2nd, the winter lasted an incredible 186 days leaving Mountain High to be one of the last non-glacier resorts to close in United States.  2009/10 was also the resort’s highest-revenue-grossing winter as the area saw its best attendance since the inception of its “sell out” policy in 2002.  That is quite a feat for one of the southern-most resorts in the country, but exceptional customer service and consistently cool temperatures gave Mountain High all the tools it needed for success.  Says Karl Kapuscinski, President and CEO, “Despite a sluggish economy and average snowfall we were able to put together our best season ever.  That says a lot about the team we have built here.”
 
The 2009/10 season began on October 29th making it its earliest opening ever on machine-made snow.  Mountain High was the first to open in Southern California for the 13th straight year and operated nonstop for an astounding 186 days.  This bested its previous longest season by 5 days and an average winter by more than 38 days.  When lined up back to back, Mountain High operated in eight different months from October to May, something the area has never done before.
 
One of the key elements to Mountain High’s success was the weather.  The resort didn’t receive a huge amount of snow, just 120 inches, and snowmaking conditions were fair at best, but there were no major highs and lows.  No wash outs.  No winter thaws.  Just consistently cool conditions from start to finish.  Other stand outs were the terrain park which received the largest amount of editorial exposure to date; new team riders, Marc Frank Montoya and Louie Vito; and the Season Pass sale which generated more than 12,000 sales prior to Christmas.  All this contributed to the highest-revenue-grossing season ever and skier visits of just over 525,000.
 
Mountain High is now closed for the 2009/10 season but wanted to thank both its guests and staff for such an exciting winter.  They are the reason this urban-based resort is one of the top 25 most popular winter destinations in the country, and guests can look forward to even more improvements next season.