Industry News 5/7/2010

B$Z: Optic Nerve Donates Nearly 500 Pairs of Sunglasses to the Nonprofit Big City Mountaineers

Optic Nerve Donates Nearly 500 Pairs of Sunglasses to the Nonprofit Big City Mountaineers

Optic Nerve, manufacturer of sports sunglasses, has donated 450 pairs of sunglasses to Big City Mountaineers, a 501(c)(3) nonprofit whose mission is to enhance the lives of under-resourced urban teens through transformative outdoor experiences. The donation, more than $15,000 in retail value, is enough to provide sunglasses to each teen on BCM’s projected 40 weeklong wilderness expeditions in 2010, and give sunglasses to 150 of BCM’s top fundraisers.

This summer, Big City Mountaineers will deliver 40 wilderness expeditions in California, Colorado, the Boundary Waters Canoe Area and the Pacific Northwest, providing profound outdoor experiences to teens from the San Francisco Bay Area, Seattle, Portland, Denver, Colorado Springs, Minneapolis and Chicago.

"We at Optic Nerve are proud to continue our support of Big City Mountaineers and their mission to enhance the lives of under-resourced teens," said Bill Cotton, President of Mountain Shades and Optic Nerve. "Our company is based around our love of the outdoors and the enrichment it provides to our lives. We feel it is our obligation to help share that experience with those with fewer opportunities."

About Optic Nerve
Based in Colorado’s mountain playground, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear for over 25 years. Optic Nerve is Colorado to the core and has tested product in and out of rivers, lakes, mountains, plains, forest and more. To meet all of their adventure needs, the company continually finds ways to blend style and technology to deliver durable and comfortable eyewear with high-end performance and a lifetime guarantee, allowing consumers to spend their money on other gear besides their sunglasses. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price. For more information, visit

About Big City Mountaineers
BCM is one of the largest nonprofits in the country devoted to working exclusively with under-resourced teens by using the outdoors as a transformational element in their lives. BCM runs its recreational mentoring program in selected major urban centers throughout the country, with its largest program areas in Denver and San Francisco. Learn more at