B$Z: SRH Productions, Inc. Launches New Print/Digital Advertising Campaign
June 3, 2010
SRH Productions, Inc. Launches New Print/Digital Advertising Campaign
SRH Productions launches a new viral marketing initiative, the first of its kind in the action sports industry, combining digital media into a print advertisement. Using the Gettag “app” loaded onto their mobile phone, readers of the new “Transworld Surf First Annual Big Photo Book” are able to scan a barcode on the SRH ad to view footage of Alex “Zadda” Zawadski being towed into a wave at Shipsterns Bluff in Tasmania. Upcoming ads in TW Surf, TW Moto, TW Business, Bliss, Skinnie, Racer X, ESM and Thrasher will feature live footage of SRH sponsored musicians, such as Fletcher from Pennywise, as well as footage of SRH sponsored athletes.