Industry News 6/7/2010

B$Z: ASR and CLASS@ASR the One-Stop Destination for Swim

ASR and CLASS@ASR the One-Stop Destination for Swim
Over 150 brands to show spring 2011 swim lines in San Diego this August 13th-15th

The world’s hottest swim brands are diving into spring 2011 orders at ASR and CLASS@ASR this August 13th-15th. Over 150 swim and swim accessory labels spanning high-end designer to international and surf-rooted are set to debut spring lines at the San Diego based events. Spurred by location, a desirable buyer mix and added benefits including a swim focused runway and designated swim area called La Plage, ASR and CLASS@ASR are the west coast’s meeting place for swim in 2010.
 
“Swim is a diverse, exciting and growing segment of the market for both specialty and boutique retailers,” says Andy Tompkins, VP of ASR. “With an increased focus on the swim category on both the ASR Marketplace and CLASS@ASR floors, buyers will have a convenient and inspiring experience shopping spring swim lines. In addition, the variety of swim product on the runway stage throughout the show will provide hundreds of media outlets with a targeted look at future trends in the swim category.”
 
New for 2010, La Plage is a chic meeting place for the swim community at ASR. Lush carpets, ceiling treatments and cozy lounges will mark the distinctly feminine area. La Plage’s central lounge will feature a DJ setting the mood, aromatherapy and an Addiction NV Cosmetics station. Vote today for the brand making a ‘Splash in Swim’ at ASRBiz.com. The winning brand will be spotlighted on ASR’s runway and other unique marketing opportunities.
 
ASR presents ‘Fashion Society,’ a young contemporary and swim runway show, twice during ASR, on Friday and Saturday at 3:00 in the new La Plage area. The show features looks reminiscent of the French Riviera, a mix of luxurious prints and luminescent textures that embody the artistic expression found on the Mediterranean coast. The audience is encouraged to stick around after the runway show to enjoy a glass of bubbly and watch additional looks from some of swim’s hottest brands.

Included in the swim collections showing at ASR and CLASS@ASR are designer lines from a wide variety of manufacturers including L*Space, DESPI, B. Swim, Onda de Mar, Maaji, Red Carter, Luli Fama, Vix, Vitamin A, Trina Turk and Cia Maritima. Surf rooted brands including Billabong, Volcom, Roxy, Body Glove, O’Neill, Fox, Insight and …Lost will show collections that blend fashion forward swimwear with practical pieces designed for more active days.
 
A sampling of brands exhibiting at ASR Marketplace and/or CLASS@ASR:
...Lost Swim
24th And Ocean Swim
ABS By Alan Schwartz  
Agatha Ruiz De La Prada
Alain Thomas  
AMBSN 
Apparel Ventures      
B Swim
Baltex
Banana Moon Swimwear
Be Creative
Beach Rays
Beauty And The Beach  
BECCA By Rebecca Virtue
Belusso
Betsey Johnson Swim   
Billabong Girls
Blue Water Design Group
Body Glove    
Brette Sandler
Burnside    
Captiva 
Christina
Cia Maritima
Cover Me
Cover Style   
Despi Swimwear
Ezekiel       
Fantasizer
Fox Swim
Havaianas     
Hermanny By Vix
Hobie Swim    
Honolua
Hot Tuna      
Imperial Motion
Inca  
Insight
Karen Keith   
Katin
Kechika Swimwear      
Kenneth Cole New York Swim    
Kenny K
L Space Swimwear
La Blanca By Rod Beattie      
Laguna Beach Swim     
Lightning Bolt
Lil' Bettie Beachwear 
Liza And Tara 
Local Motion Swim     
Lucky Brand Bathing Suits     
Luli Fama      
Lunada Bay Corp
Maaji Swimwear
Made by Dawn
Manhattan Beachwear   
Mara Hoffman  
Marpessa Inc  
Martha Rey    
Mas Sas
Maui & Sons   
Maxine Swim   
MC Company Banana Moon
Miss Me Swimwear      
Nanette Lepore
Ocean Current 
Onda De Mar   
O’Neill Girls Swim
Point Conception      
Point Kids 
Poko Pano Swim
Puma Swim     
Quadrant      
Quiksilver Limited
Quiksilver Women
Ralph Lauren
Rampage
Ray
Ray Ray
Red Carter
Reef Swim  
Rhythm USA
Rip Curl Swim 
RL Blue
RL Collection 
RL Rugby      
Roxy  
Rusty Swim    
RVCA  
Salon-9
Sambaii
Sauvage
Seaside Brands
Silhouette Solution
Sitka 
So Cal
Sofia By Vix  
Split Swim    
Sprinkles     
Sports Attitude
SRH
Starlet
Stussy
Style West    
Sunsets, Inc   
Surf Angel    
Swim Systems  
Tavik Swim    
Trina Turk Swim and Spa
True Love & False Idols
Vans Swim   
Vast 
Vitamin A
Vix   
Voda  
Volcom Swim   
Vroom Vroom
Wesc  
Zimmermann    

Swim’s found a home on the west coast at ASR’s La Plage and Class@ASR. Find yours at www.ASRBiz.com and www.CLASSatASR.com.