Industry News 6/9/2010

EVENT: Thurs, June 10 Active Ride Shop Showcases Cause Oriented Product

EVENT: Active Ride Shop Showcases Cause Oriented Product

ACTIVE RIDE SHOP BRINGS WORK & PROGRESS VISION TO LIFE WITH THE WORKSHOP FOR CAUSE-RELATED BRANDS TO EDUCATE & EMPOWER THE CONSUMER

Active Ride Shop has a mission to  change the US Retail Market by igniting positive change within The Workshop, a multidimensional in-store environment that invites shoppers to play a dynamic role in positively shaping the lives of individuals in local communities and developing communities around the world.
While the broader initiative, Work & Progress exists to advance the cause-related visions of both Active’s partners and communities, The Workshop will actually be a physical installation space created to engage, educate, equip and empower consumer experience. 

Active Ride Shop President Esmail Mawjee commented: “The Workshop is a multidimensional environment within a larger Active retail setting that we hope will deeply enrich every shopper’s experience. Our vision is to provide a clear pathway for positive impact through a collective action on a local and global scale and we hope this will create a culture that other retailers will catch on to and will elevate emerging non-profits and their missions’. “

Active’s first Workshop will be produced in the heart of Santa Monica at the Active store on 4th street and Broadway and will feature installations by:
•       TOMS
•       OBEY Awareness
•       Krochet Kids
•       Falling Whistles
 
The first event to launch Work & Progress will take place on June 10th 2010 at Active Ride Shop in Santa Monica!