Industry News 6/24/2010

B$Z: Reef's VP of Marketing Joins NBA Legend Bill Walton to SDSI Board Of Directors

Reef's VP of Marketing Joins NBA Legend Bill Walton to SDSI Board Of Directors

Bill Walton, executive chairman of CONNECT San Diego Sport Innovators (SDSI), announced today Kevin Flanagan, vice-president of marketing at Reef, has joined the SDSI board of directors.

CONNECT SDSI, a business accelerating trade organization, currently reaches out to more than 600 action sport and active lifestyle companies in the  San Diego sport industry; a regional economic power house.

“Through his extensive marketing experience with Oakley, Globe and now Reef, Kevin has become a prominent figure in the action sports industry; he knows everyone and anyone”, said Bill Walton. “Kevin will prove to be a major player in the future of SDSI and our continued efforts to accelerate the innovation of our sports economy here in Southern California.”

Kevin Flanagan has 14 years of diverse marketing experience in the action sports industry.  Flanagan began working at Oakley in the sports marketing department before moving to Europe to become the director of European marketing. Following his European experience, Flanagan returned to Oakley headquarters as the director of international marketing.  After Oakley, Flanagan became vice president of marketing at Broadband Interactive Group and then Globe Shoes.  Prior to his current position of vice president of marketing at Reef, Flanagan spent four years as Group Show Director with ASR, SDSI partner.  Flanagan currently serves on the board of directors for the Surf Industry Manufactures Association.

“Raised as an athlete in southern California, I am a proud product of this sports and business community,” said Flanagan. “I believe that SDSI is an outstanding way to share my personal expertise and passion for our sports industry. Connecting people is at the heart of building our community.”

"Flanny, as we call him, has been a mainstay of the surf/action sports industry since the days when he headed up the ASR trade show", said Peter "PT" Townend, SDSI board member and CEO of The ActivEmpire. “He will be a huge asset in building SDSI’s partnerships within the industry.”