Industry News 7/13/2010

EDU: Board Retailers Association (BRA) Announces Retailer Certification Training at ASR and SurfExpo

Board Retailers Association (BRA) Announces Retailer Certification Training at ASR and SurfExpo

The Board Retailers Association (BRA) is hosting two Survival of the Fittest - BRA Retail Certification Programs one day prior to the opening of the ASR Marketplace, Class and Sacred Craft tradeshows on August 12th, 2010 and the Surf Expo tradeshow on September 9th, 2010. Retailers are encouraged to take advantage of the trip to the trade shows by attending a full-day of certified retail education focused on current market issues facing specialty retailers. The primary purpose of the Survival of the Fittest is to educate retailers and provide the tools necessary to continue to survive the market and increase profitability. The Survival of the Fittest is an eight track program with two tracks running simultaneously at each show:

ASR Marketplace Survival of the Fittest – August 12th, 2010

Course I – Marketing & Brand Management

Includes seminars, presentations and roundtables on branding and marketing, community centric retailing, customer service strategies, digital media and media management, special events and advertising tips and techniques.

Course II – Store Design & Operations

Includes seminars, presentations and roundtables focused on visual merchandising, retail design, store environment, fixtures, rental shop efficiency, real estate and lease negotiations.

Surf Expo Survival of the Fittest – September 9th, 2010

Course I – Sales with Bob Negen of WhizBang! Training

Bob Negen of WhizBang! Training is confirmed to lead a full-day seminar on hiring and training staff, increasing sales, marketing to customers, increasing foot traffic and boosting average sales.

Course II – Trends & Forecasting

Includes seminars, presentations and roundtables focused on benchmarking budgets, retail earnings, simplified accounting, navigating the economy and capitalizing on trends.

The Survival of the Fittest utilizes interactive seminars, presentations, workshops and roundtables designed to encourage dialogue, education, interaction and involvement among all sectors of the industry. Make the most of your visit to Surf Expo and ASR Marketplace by registering for the Survival of the Fittest – the preeminent educational and networking opportunity for show attendees.

Marketing and Brand Management Presentations - Surf Expo January 2010

Customer Service or Satisfaction
Private Label and the Summary
Ron Jon Surf Shop Event and Marketing Ideas:
Thanksgiving
, United Way, Beach Clean up, Meals on Wheels
Commit to Your Community: Marketing 2.0 For Your Business

Marketing and Brand Managment Videos - Surf Expo January 2010

A Media Panel On The Truth About Branding And Marketing
Marketing Mix: The Right Techniques To Reach The Right Customers
Building Better Relationships Using Digital Media
Multichannel Marketing For Retailing
Partner For Profit; Commit To Your Community
Doing Well By Doing Good - Using Charity To Build Customers

Store Design and Operations Presentations - Surf Expo January 2010

Back to Basics Visual Merchandising Presentation
Visual Merchandising - The Power of Retail Store Design

Merchandisng Matters Robin Enright Presentation
Merchandising Matters - Clearance Clean Up
Merchandising Matters - Move that Merchandise
Merchandising Matters - Do you Know who you are?
Merchandising Matters - Invitation to Shop
Merchandising Matters - What is the Merchandising Plan Anway?
Merchandising Matters - Tips for Maximizing Your Fixtures
Real Estate Information by Nicholas Romito
Shipping Information

Store Design and Operations Videos - Surf Expo January 2010

Back to Basics - Intro to Visual Merchandising for 2010
Now That You Know What To Do, How Do You Do It?
The Power of Retailer Store Design

Merchandising Presentations - ASR February 2010

Assortment Planning
Welcome
Financials
Break Even Analysis
Merchandise Planning
Markdowns
Going to Market
Summary and Beyond

Merchandising Videos - ASR February 2010

Part 1
Part 2
Part 3
Part 4
Part 5

Digital Retailing Presentations - ASR February 2010

eCommerce and The Local Surf Shop
Mobile Marketing & M-Commerce Trends

Digital Retailing Videos - ASR February 2010

The Digital Channel
eCommerce And The Local Surf Shop
Tips For Strengthening Your Website's Search Engine Optimization
Tips For Web Analytics
Mobile Marketing & M-Commerce Trends
The Web 2.0 & Social Marketing
Blogging As A Means To Drive Traffic And Create Fresh Web Content
Tech Tools: 10 Things You Can Do To Improve Your Website

Digital Retailing Presentations - Surf Expo August 2009

The State of Retailing Online: Retail's Growth Engine
The Digital Channel
Critical Steps to Successfully Market Your Business Online
Tips for Strengthening Your Website's Search Engine Optimization (SEO)
Tips for Web Analytics: Tracking Offline Impact of Online Marketing
The Web 2.0 & Social Marketing: Twitter, Linked In, Blogging
Tech Tools: 10 Things You Can Do To Improve Your Website

Digital Retailing Videos - Surf Expo August 2009

Morning 1
Afternoon 1
Afternoon 2
Afternoon 3

Merchandising Presentations - Surf Expo August 2009

Session 1 - Welcome
Session 2 - Budgeting
Session 2B - Break Even Analysis
Session 2C - Cash Flow Management
Session 3 - Merchandise Planning
Session 3B- Markdowns
Session 4 - Buying and Assortment Planning

Merchandising Videos - Surf Expo August 2009

Financial Planning and Management - Break-Even Analysis and Cash Flow
Merchandise Planning and Driving Business - Inventory Management and OTB

Merchandise Planning and Driving Business - Inventory Management and OTB II

Merchandise Planning and Driving Business - Inventory Management and OTB III

Buying and Assortment Planning

Buying and Assortment Planning II