Industry News 7/13/2010

B$Z: Dirtball Makes Progress In Europe

Dirtball Makes Progress In Europe

The Dirtball Crew headed  to Berlin last week for the Bread and Butter apparel show, Europe’s largest and most exclusive fashion event.  The 3 day show marked the brands launch into Europe with it Spring Summer 2011 collection consisting of 100% eco-friendly apparel focused around action sports and urban lifestyle.  The collection includes hats, knits, socks, jeans, t-shirts, hoodies, shells, pants, shorts and shirts, totaling almost 300 SKUs, making it the largest collection of sustainable apparel from one brand.  All of the Dirtball line is made from recycled cotton and recycled post consumer polyester i.e. water bottles. As an example each t-shirt contains between six and seven 16oz. recycled water bottles.  Each year in the United States alone some 51 billion water bottles find their way into landfills.

“A sustainable product is what we strive for with Dirtball and it is what more and more consumers want as evident by the response we had from European based retailers.  Over the 3 days we had retailers from 20 countries stop by our booth.  Needless to say we were very pleased with the response and likewise everyone who walked away was surprised at the quality, fit and style of our 2011 collection,” stated Joe Fox, president, Dirtball.  “There’s no reason not to ‘go green’.

About Dirtball

Founded in 2008 by Joe Fox, former race car driver, entrepreneur and North Carolina native, Dirtball is an U.S. apparel brand that makes fashionable, 100% eco-friendly apparel for action sports and youth culture and only uses recycled and eco-friendly materials in all of their products make up.  For dealer inquiries or to request a catalog for Spring Summer 2011 Contact:

• Each Dirtball T-shirt contains 6-7 16oz. water bottles.
• Dirtball’s current short "The Dirt Short" - is made out of 20 16-ounce bottles, which have been repurposed to create a high-quality polyester fabric. The shorts are not only recycled, but recyclable
• 2 million plastic bottles are used in the U.S. every 10 minutes.
• 51 billion plastic bottles go into U.S. landfills every year.
• 3 billion plastic bottles recycled is the equivalent of saving over half a million barrels of oil and eliminating 400,000 tons of harmful air emissions which contribute to acid rain, global warming and smog.
• Recycling pre-consumer cotton helps to keep 5 billion pounds of waste from going into landfills.
• Buy buying fabric made with recycled cotton, you are helping to reduce the effects of insecticides and other chemicals have on our soil, air and water tables. 
• It takes 1/3 lb of agricultural chemicals to produce 1 cotton t-shirt.
• Cotton requires 22,000 liters of water to produce 1 kilogram of cotton lint making it the most fresh water intensive crop in the world.
• Cotton uses some 25% of the world’s insecticides, even though it is grown on 2.4% of the world’s land.  Cotton consumes 60% of the insecticides applied in the U.S.
• Recycled cotton doesn’t take the manual labor or land use that is required for conventionally grown cotton.  It takes twice as much land usage to produce the same amount of organic cotton as conventionally grown cotton.
• The majority of the organic cotton is produced in Asia and shipped to the U.S. offsetting any environmental benefits due to the transportation resulting carbon footprint.