Industry News 7/14/2010

EVENT: Emerging and Boutique Lines Showcase at CLASS@ASR

Emerging and Boutique Lines Showcase at CLASS@ASR
150 fashion, apparel, accessories and footwear brands will exhibit at CLASS@ASR this August 13-15 in San Diego

CLASS@ASR brings together spring line debuts from a unique mix of sophisticated fashion, apparel, accessories and footwear brands this August 13-15, adjacent to ASR in San Diego. The featured lines span from surf/skate culture into the prestigious fashion market. CLASS@ ASR is an exclusive event with its own vibe, booth design, food and ambiance open to qualified buyers and working media.
“We’re entering the second year of CLASS@ASR and the event has met the demand from retailers for a convenient way to shop for new and higher-end labels with one trip to ASR,” says Andy Tompkins, VP of Nielsen Sports Group. “Our goal is to offer the most efficient buying experience to a wide range of buyers and CLASS@ASR helps us, help them.”
Leading boutique and fashion buyers traveling to San Diego for Class@ASR combine with ASR’s established global mix of specialty action sports, swim and department store buyers. The fusion of categories makes ASR Marketplace an unrivaled platform for labels to reach the right buyers and media.
“Going to ASR is like killing three birds with one stone. I get to see the higher-end brands, as well as up-and-coming brands emerging into the market at CLASS@ASR, all of my core skate brands at Crossroads and the major boardsport brands like Element and Volcom at ASR,” explains Craig Scholla, Owner of Belmont Army in Chicago. “Last show I found Toddland and Farrah at CLASS@ASR, but also linked up with brands that I carried in the past and found that they once again made sense for my business. I’m also a big fan of sun, fish tacos and beer!”
High-end swim has found a home at CLASS@ASR with a reliable mix of west coast, designer and international lines previewing spring swim collections. The refined atmosphere of CLASS@ASR provides a fitting platform for boutique, crossover and surf buyers to preview and buy swim. Footwear is also gaining traction at CLASS@ASR. Havianas, Creative Recreation, Radii, Gravis, In Soul, DVS, Lakai and many more will preview shoes and sandals this August.
The upcoming CLASS@ASR features a range of indulgences to fill time between appointments including a candy shop, an adult playground complete with foosball and pool tables and a hair-as-art exhibit, sharing complimentary trims, blow-outs and beauty tips from LA’s Barracuda Salon.
Spacecraft will present a "floating artshow" made up of 16 pieces by Stefan Hofmann. The work is a visual narrative created by mixed media: wood panel, screen print, digital imagery, collage and hand lettering. Atwater is again showcasing works from Angry Woebots, Mainframe, Tommii Lim, Paul Brown and other artists that the brand is collaborating with on its spring collection.

The busy opening day at CLASS@ASR will flow straight into Siren, Sè San Diego’s stylish rooftop pool bar and lounge, for cocktails and music. From 7:00-9:00PM guests are welcome to mix and mingle around an open bar accessed with a CLASS@ASR badge.
A sampling of CLASS@ASR brands includes:           
210 Fitted
Agatha Ruiz de la Prada
Allay California
Analog Clothing
Antifashion Clothing
Artlife Clothing
B Swim
BECCA by Rebecca Virtue
Betsey Johnson Swim
Brette Sandler
C4 Distribution
Cardboard Robot
Cheddar Pocket
Christys Crown
Christys London
Cia Maritima
Cover Style
Creative Recreation
Despi Swimwear
DVS Shoe Company
Entree Clothing
Euro Outlet LLC
Farah Vintage
Freedom Artists
Gravis Footwear
Heel Bruise
Hot Tuna International
Imperial Motion
In Soul
Index Ink
Iron Fist Distribution LLC
L Space
Lakai Limited Footwear
Lightning Bolt
Lightning Bolt
Lil Bettie Beachwear
Loser Machine
Love Nail Tree
L-R-G Clothing Co.
Lucky Brand Bathing Suits
Lucre Collezione By Von Zipper
Luli Fama
Lunada Bay Corp
Luxe by Sauvage
Luxirie By LRG
M Collective Inc
Maaji Swimwear
Mara Hoffman
Martha Rey
Mas Sas
Matix Clothing
MG Black Label
Morphine Generation
Neon Green Soular Powers
Nixon Nomis
NuCourse Distribution Inc
Onda De Mar
O'Quinn Clothing
Original Penguin
Podium Distribution
Poko Pano Swim
Quiksilver Girls
Radii Footwear
Raen Optics
Red Carter
Revolutionary Me
RVCA Clothing
Sauvage Swimwear
Scratch Tracks LLC
Style West
Sunsets Inc
Swim Systems
Tea In The Woods
True Love & False Idols
Vestal Watch Inc
Vitamin A Swimwear
Vix By Paula Hermanny
Vix Swimwear
Von Zipper
Zoo York

Visit to learn more about exhibiting at and attending this one-of-a-kind trade event when it returns to San Diego, CA, August 13 through 15.