Industry News 7/22/2010

EMP: New Chief Executive at Factory Design Labs

Factory Design Labs announces Blake Ebel as Chief Creative Officer

Factory Design Labs, a premier marketing agency for premium culture-driven lifestyle brands, announces the hire of Blake Ebel to the new position of Chief Creative Officer.

Mr. Ebel, formerly the co-Chief Creative Officer at Euro RSCG Chicago, brings significant experience leading large multi-discipline creative teams, global creative strategy and developing award-winning creative solutions.

"I'm thrilled that Blake will join the Factory team. We screened more than 100 candidates from around the world for this role and I sincerely believe that we have found the perfect partner," stated Scott Mellin, CEO of Factory Design Labs. "Our criteria was very rigorous: with a focus on quality, a dedication to our clients' business models and their customers, and the ability to earn the trust of our clients through excellence in creative execution."

Over the past 3 years Factory Design Labs has grown revenue over 600%. In anticipation of continued growth and a deep commitment to investment in the long-term future of the agency and it's clients, Factory continues to add new creative, interactive, production, strategic and media resources to enhance expertise in critical areas of the overall organization. Mr. Ebel will strongly compliment Vice President and Creative Director Andrew Price who has led creative direction since 2008.

"Our business model is unique and the trusted relationships we have developed with our clients prove we are focused on the correct elements of our business. Blake’s hire is more than symbolic of our commitment to our creative product and underscores our confidence in our creative team with a leader who can teach them new layers of the craft," added Mellin.

"To work with the Factory team and their amazing clients is a true honor. One that I take with great humility and a sense of pride," said Ebel. "My role will focus on bringing the best out of the team and ensuring that we always have the most relevant, innovative and revenue-driving creative solutions for our clients."

:: Factory Design Labs is an independent agency focused on global premium culture-driven lifestyle brands including The North Face, Audi of America, Oakley, REVO, Aspen Skiing Company, Killington Mountain Resort, Ruby Mountain Heli Experience, Eagle Creek and Differences Ski.

:: For more information: http://www.factorylabs.com