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B$Z: Utah Sports Commission Extends Partnership with Monster Energy Supercross

July 26, 2010

Utah Sports Commission Extends Partnership with Monster Energy Supercross

Feld Motor Sports announced today that the Utah Sports Commission will be continuing their sponsorship with Monster Energy Supercross, an FIM World Championship, for the third consecutive year. Monster Energy Supercross will be returning to Salt Lake City’s Rice-Eccles Stadium, April 30 for the penultimate race of the 17 race championship.

"We are thrilled to bring Supercross back to Utah in 2011.  Playing host to a major sporting event like AMA Supercross, that provides both significant economic impact and global exposure, once again highlights the value of hosting these key sporting events for the image building and promotion of Utah," said Jeff Robbins, president & CEO of the Utah Sports Commission. “We are also very excited for our dedicated Supercross fans that this event is returning in 2011.”
The Utah Sports Commission plays a central role in the Salt Lake City supercross races and continues to take vital routes to keep Rice-Eccles Stadium on the AMA Supercross schedule.

“By extending our relationship with the Utah Sports Commission, we will once again work cooperatively with the community to produce another exciting event for the loyal supercross fans in Salt Lake City,” said Todd Jendro, senior director of operations, Feld Motor Sports. “Annually the Monster Energy race in Salt Lake City generates an estimated $9 million economic impact.”

Last year more than 35,000 fans braved a mixture of snow, sleet, and rain at Rice Eccles Stadium where GEICO Powersports Honda’s Kevin Windham raced to his second victory and Monster Energy/Pro Circuit/Kawasaki’s Jake Weimer claimed the Western Regional AMA Supercross Lites championship.

The first supercross race held at Rice-Eccles Stadium took place in 2001 where 42,135 fans packed the venue to witness Ricky Carmichael win his 13th race of the 16 round season.