Industry News 8/5/2010

B$Z: Smith Optics Joins Plum River

Smith Optics Joins Plum River
The Great Days Get Better with E-commerce Platform

Smith Optics, taking the same innovative, detail oriented approach to its business as it does its product, has emboldened its Ecommerce connection with retailers and sales representatives by
choosing Plum River, LLC.

Smith’s Sales Operations Manager, Darrell Tullis, comments that “ After considerable research we found Plum River offers the advanced technology we are seeking for our new B2B web-based platform with our dealers and reps. We are committed to providing ease-of-use, efficiency and accuracy and Plum River provides exactly what we are looking for. Plum River has proven adoption rates with clients and is exceptional in its wide breadth of software products and services. Additionally, they have a strong record of continuous innovation, something we look for in a partner.”

Plum River Principal Whit Johnson says he is extremely excited to be working with Smith. ”Smith’s Management team is among the most forward-thinking, knowledgeable and committed groups that we have encountered and we look forward to working with them for many years to come.”

Smith Optics retailers and sales representatives will able to begin utilizing the PlumRiver LLC’s services immediately and Smith encourages their partners to engage them in this venture.