Industry News 8/9/2010

EVENT: Chrome NYC Flagship Store Launch Party

EVENT: Chrome NYC Flagship Store Launch Party

Media Preview Party August 26 with Special Guests DJ Juan Love (John Cardiel), Photographer David “Shadi” Perez and Live Sewing with Chuey

Grand Opening Celebration August 28 Featuring DJ Sean S.K.E. and Limited Edition Shadi T-Shirts and Chances to Win 15 Year Anniversary Messenger Bags San Francisco, Calif. (August 9, 2010)—Chrome, the world’s leading manufacturer of bike messenger bags, has just opened its first New York City flagship store, featuring the complete range of Chrome messenger bags, footwear and accessories for urban cyclists. This is the company’s second retail location, having a flagship store in San Francisco as well. Located at 238 Mulberry Street, the store recreates the experience of being in the company’s factory in Northern California with live sewing and an industrial ceiling conveyor belt.

“We are really excited to bring a piece of the Chrome production line to New York City,” says Chrome President, Bayard Winthrop. “Chrome has an extensive history of making durable bags for working messengers throughout the city and we’re looking forward to bringing a piece of our manufacturing heritage to our customers on the East Coast."

Interactivity will be encouraged at the store, and customers will be able to create their own custom color combinations for messenger bags. In addition, Cycle Hawk Messenger Delivery will provide same-day messenger service for online orders within Manhattan.

Chrome NYC will launch with a media party on Thursday, August 26 at 7:00 p.m. Featured guests will include John Cardiel (a.k.a., DJ Juan Love) on the decks, and a silent auction of original photographs by David “Shadi” Perez with proceeds benefitting the New York Bike Messengers Foundation. Also on-hand will be the legendary Chuey of San Francisco’s Chuey Brand, who will be sewing cycling caps in Yankees and Mets colors; and professional skateboarders Bobby Worrest and John Igei who, along with John Cardiel, are part of Chrome’s
extended “Familia.”

A Grand Opening celebration on Saturday, August 28 from 12:00 p.m.-8:00p.m. for the general public will feature free food delivered around the neighborhood by roller derby legends The Gotham Girls, DJ Sean S.K.E. spinning records and limited edition Shadi T-shirts with the first 100 purchases.

Chrome store hours: Monday-Saturday, 11:00 a.m.-8:00 p.m. and Sundays,
Noon-7:00 p.m. Phone number: 646-792-7835.

About Chrome
Founded in 1995, San Francisco-based Chrome is the leading manufacturer of durable, utilitarian bags for city living from Brooklyn to Berlin to Tokyo. Made in the U.S.A and sold in over 600 retail stores worldwide, Chrome recently expanded to include footwear and apparel for men and women. For more information, please visit:
www.chromesf.com.