Industry News 8/25/2010

B$Z: Optic Nerve Steps Up Support of Solo Pole-to-Pole Expedition

Optic Nerve Steps Up Support of Solo Pole-to-Pole Expedition

Follow Eric Larsen's journey here (

With two thirds of Eric Larsen’s Save the Poles Expedition successfully completed, Optic Nerve, the Denver-based sport sunglass manufacturer, announced today, that it is increasing its support of the expedition. An equipment sponsor of Larsen from the outset of his endeavor, Optic Nerve, has increased their support to Lead Equipment Sponsor in an effort to greater assist Larsen on his final leg of the journey, the summit of Mt. Everest.

In November 2009, Eric Larsen embarked on the Save the Poles Expedition in which he will trek unsupported to the South Pole, North Pole and the summit of Everest during a consecutive 365-day period to raise awareness of global warming and promote clean energy solutions. His goal, to travel to the "front lines" of global warming to document the changes occurring in the last great frozen places, is two thirds complete after successfully reaching both the North and South Pole earlier this year.

“Larsen’s objectives are very much in line with Optic Nerve’s core values,” said Bill Cotton, President of Optic Nerve. “Optic Nerve is proud to increase our support to Lead Equipment Sponsor for Save the Poles and assist Eric in his final leg of the expedition.”

Optic Nerve is committed to reducing its corporate carbon footprint. The company operates out of an energy efficient building that has 10k of solar power and produces a line of eco-friendly sunglasses called the FORESEE Collection which is made from 100 percent sustainable frame materials.

“Traveling in some of the most remote and frozen places on the planet, I rely heavily on the gear I use to live and survive. Optic Nerve goggles and glasses are critical components of my ability to travel and be safe in conditions that routinely plummet to 40 degrees below zero.” said adventurer and activist, Eric Larsen. “Over the past several years, Optic Nerve and I have been to the summit of Mt. McKinley and Mt. Rainier, the North and South Poles, with the next stop being Mt. Everest. I don’t know of any other eyewear company that has been on so many successful adventures.”

For more information on Eric Larsen and the Save the Poles Expedition, visit  For more information on Optic Nerve, visit or call (303) 462-0444

About Optic Nerve and Mountain Shades
Based in Colorado’s mountain playground, Optic Nerve and Mountain Shades have been making performance-driven, price-conscious eyewear for over 25 years. Optic Nerve is Colorado to the core and has tested product in and out of rivers, lakes, mountains, plains, forest and more. To meet all of their adventure needs, the company continually finds ways to blend style and technology to deliver durable and comfortable eyewear with high-end performance and a lifetime guarantee, allowing consumers to spend their money on other gear besides their sunglasses. All styles have the same 100 percent UVA and UVB protection; lightweight, durable construction; and fashion-conscious styling found in more expensive brands, at a fraction of the price.  For more information visit

About Save the Poles
In 2009, renowned Polar Explorer Eric Larsen will begin an unprecedented journey to the top, bottom and roof of the world. During a continuous 365-day period, Larsen will mount major unsupported expeditions to the North and South Poles and an expedition to the summit of Mt. Everest. This feat has never been completed in one year. The expedition's objectives are:
• Complete the first-ever expedition to Mt. Everest, the North Pole and South Pole in a continuous 365-day period
• Promote clean energy solutions, advocate strategies for reducing carbon emissions post Kyoto 2012 and collect relevant scientific data
• Produce a documentary film, book and educational CD-ROM that focuses on global warming, teamwork and the spirit of adventure
• Develop a post expedition multi-media lecture series
For more information, visit