Industry News 9/13/2010

B$Z: Wasserman Media Group Acquires Creative and Brand Development Agency, The Machine

Wasserman Media Group Acquires Creative and Brand Development Agency, The Machine
New Creative Services Group to Bolster Action Sports and Youth Communications Business Offerings
Wasserman Media Group, a global sports and entertainment company, has acquired award-winning creative and design service agency, The Machine, in a deal announced today by Wasserman Action Sports’ Principal Steve Astephen and Executive Vice President Brad Lusky. Together, Wasserman’s leading Action Sports/Lifestyle division and The Machine can offer comprehensive services including advertising, graphic and product design, photography, illustration and more to companies and athletes looking to communicate and reach this sought after youth demographic.

Founded in 2002 by former professional snowboarders Jason Bump and Mark Hibdon, The Machine has worked with well-known sports entities including Adidas, Big 5 Sporting Goods, C1rca Footwear, DC Shoe Co, Monster Energy, and Sims Snowboards, among others.
The Machine will be integrated into Wasserman’s Carlsbad, California based Action Sports/Lifestyle division with Bump and Hibdon heading up the new full-service creative department. As part of the integration, The Machine will continue to represent current clients including Bear Mountain and North Star Resorts, Omatic Snowboards, Superheat Games, and ThirtyTwo Outerwear. With over 30 years combined experience specializing in the action sports industry, Bump and Hibdon will also provide insight into the youth demographics’ influence on the mainstream market.
“Jason Bump and Mark Hibdon are true leaders in developing some of action sports’ most innovative and creative designs and, by joining forces with us, will offer the entire industry a new level of service offerings. They are the perfect fit for Wasserman as we extend and strengthen our Action Sports/Lifestyle division,” said Astephen. “Their extensive knowledge in print collateral, advertising, and graphic design will be a key component in crafting licensing deals for our athletes and their products, and together we can offer clients newer and stronger ways to communicate with the youth audience.”
"When we started The Machine eight years ago, our goal was to have a boutique design studio specializing in Action Sports." said Bump. "Now as part of Wasserman, I know we will be able to offer our clients a strengthened services package while also getting to work alongside some of the best minds and most talented athletes in the industry as we build a creative agency far superior to what I ever imagined possible."

Hibdon agreed, “Nothing is better than doing what you love and for us, creating a full service agency with Wasserman merges our love of design, art, and action sports and connects it with the core athlete on a whole new level. I don’t think there is a better fit for our industry than Wasserman and The Machine.”

Click here to visit The Machine’s Vendor Profile on MalakyeB2B!