B$Z: Profit and Crew Spark Up Zippo Apparel
Joint Base USA signs License agreement with Zippo
Industry veterans sign multi-year deal to launch Zippo Apparel
Joint Base USA and Zippo Manufacturing Company have partnered together to launch Zippo Apparel. The collection will feature original artwork and photography dating back to 1932 when George G Blaisdell invented the iconic lighter. The history, success and quality of the brand will be reflected throughout the line which will consist of tees, denim, twills, fleece, knits, wovens, hats and belts.
Zippo Apparel recently opened headquarters in the unique Pershing Historical Building in downtown LA and has attracted top talent to its executive team each with over 20 years of experience: Ingrid Martin, instrumental in launching Dickies Girl and a consultant for major brands in the duty free industry, is responsible for all sales activities. Mary Bang’s experience consists of domestic and import production from Rampage to Dickies, is in charge of sourcing and production. Todd Proffit, former professional snowboarder and marketing guru for Quiksiver, Roxy, Dickies Girl and most recently Alstyle Apparel, manages creative and marketing.
The Joint Base USA team first met when working together in 2001. Since that time they have collaborated on a number of projects. So when Ingrid Martin returned from the Duty Free Show in Cannes with a Zippo contact and the idea for Zippo Apparel she quickly contacted Bang and Proffit to say, “It’s time!”
Regarding the Zippo brand, Martin (SR VP of Sales), commented, “When I visited the Zippo headquarters, every person I met - from the assembly line workers to the management level - was so proud to be part of such an iconic brand. I can honestly say that I witnessed a true American company that cherishes to this day all their employees and I feel honored to be part of such a team.”
Zippo Apparel acquired the rights to Duty Free world-wide and will officially launch the line early 2011.
“We are very excited about the new licensing opportunity. The apparel category is good for the core business and we are taking small steps to widen our brand. Zippo truly does have an amazing iconic brand and Joint Base is the perfect partner to develop and create the apparel line.” Says Violet Snyder Global License Manager for Zippo Manufacturing Company.
Founded in 1932, Zippo celebrates more than 75 years as a leading global marketer of refillable windproof pocket and utility lighters with an unparalleled lifetime guarantee. Based in Bradford, Pa., the company and its 500 employees manufacture and distribute products to more than 160 countries. Zippo also owns W.R. Case & Sons Cutlery Company, one of America’s oldest and finest knife manufacturers, and Zippo Fashion Italia, maker of Italian fashion leather goods. For more information about Zippo, please visit Zippo.com