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WEB: K2 Skis Unveils Grom Inspired

September 30, 2010

K2 Skis Unveils Grom Inspired Website for Young Ski Addicts

K2 Sports launched its youth focused, destination website today  The website is a platform for the K2 Brand to communicate its message and goals with the future’s best of skiing, snowboarding and inline skating while creating a fun, educational portal for little rippers.
The goal of is to create a content rich environment that will engage the youth (6-12) demographic and keep them coming back to the site on a daily basis. The site features a gaming area with three K2 specific games, a video portal that showcases video content from all K2 brands, an online store to purchase K2 Groms gear and a membership area that enables kids to select their own K2 Groms avatar, register to become an official K2 Grom, and receive a free K2 Groms sticker pack and membership card.
The long-term plans for include a constant evolution of content, games and media that attracts a loyal fan base and online community.  As the site grows, K2 will have the capability to track user gaming scores, award prizes and create contests for card-carrying members. Check out and pass the web address on to the future of our sports.