Industry News 11/9/2010

WEB: Learn to Ski and Snowboard Month New Site

New Website Launches for Learn to Ski and Snowboard Month

A new website for Learn to Ski and Snowboard Month launched today to support the January 2011 initiative. The site includes a host of useful information aimed at consumers who are new to skiing and snowboarding. The site features links to individual resorts and state ski associations that are hosting special Learn to Ski and Snowboard learning programs in January. was developed by nxtConcepts Ltd, with research provided by Erica Kelleher, marketing coordinator and Web master for the Crested Butte-Gunnison Tourism Association.
Content on the site includes a section on how to get ready for a ski or snowboard experience; a listing of clubs that can help new members learn from the start; tips on how to dress; and links to other websites that cater to more experienced skiers and snowboarders. There is even a special kids section!

The site provides links to special ski area promotions and programs being offered as part of Learn to Ski and Snowboard Month 2011. The new site will also highlight a number of high-profile athletes and celebrities who know the importance of taking lessons and learning through professional instructors. LSSM Ambassadors will also be featured with their own pages on the site. World-renowned extreme skier Glen Plake returns to Learn to Ski and Snowboard Month for the second year as Ambassador. Additional Ambassadors will be posted throughout the winter.

“Our goal is to make it easy for consumers to find information about learning how to ski or snowboard; especially those new to snow sports,” said Mary Jo Tarallo, LSSM executive director. “We will continue to post or link to practical information that helps children and adults.”  

Learn to Ski and Snowboard Month is an industry initiative organized by the Professional Ski Instructors of America-American Association of Snowboard Instructors, SnowSports Industries America, the National Ski Patrol, the National Ski Areas Association, numerous state and regional resort associations, rep associations, retailers and the snow sports media.
A Snow Sports Industry Initiative/