Industry News 11/11/2010

EVENT: SIA Snow Show Reaches Sold Out Status

SIA Snow Show Reaches Sold Out Status

Snow Show will feature over 800 brands, 90+ new exhibitors at Colorado Convention Center

SnowSports Industries America (SIA) announced today it has sold out their exhibit booth space for the upcoming 2011 SIA Snow Show, which will run Jan. 27-30 at the Colorado Convention Center in Denver.  The annual Snow Show is expected to draw over 18,000 attendees including suppliers, retailers, reps, athletes and professionals from the snow sports industry. The sold-out Snow Show will feature over 800 snow sports brands throughout 300,000+ square feet of exhibit space including 90+ new exhibitors.

With over 90 new companies exhibiting at the 2011 Snow Show – either making their first appearance or returning to SIA after taking a break from the Show -- attendees will discover plenty of new faces, products and companies alongside their longtime favorites during the four-day event. 

“I first came to the SIA through the Ski Channel in 2008 and it felt like the entire snow sports industry came together in one spot and that’s just the ideal situation for networking. That’s really why our new brand -- Skihoe decided to invest in a booth at the SIA,” said first time exhibitor, Sinah Hoenig, CEO, Skihoe, Inc.

For other companies, the Snow Show’s Colorado location has been an incentive to exhibit.

"Having the Show in Denver is a huge benefit for us," said Joel Grabenstein, marketing and promotions manager at Yakima. "Its proximity to some of the best skiing and riding in the world makes it a better venue, especially with the demo being at Winter Park. The Show seems re-energized with our key retailers walking the Show."

“SIA is a natural step for us as we expand our presence in the ski and snowboard markets,” said Marc Barros, Contour’s co-founder and CEO “It’s the ideal place for us to have meaningful dialogue with both retailers and key members of the vertical and broad-based media.”

For a complete list of 2011 Snow Show exhibitors please click here.

From January 27-30, 2011, the snow sports industry will take over downtown Denver to celebrate their passion for all things snow. The 2011 SIA Snow Show will once again celebrate the industry and deliver the hottest snow sports trends, innovations, educational seminars, product presentations, personalities, events, concerts, meetings, and parties. Attendees conduct business that can only happen at the Show – viewing full color-lines and major trends for winter 2011.12, meeting with key principals, and networking with industry leaders face-to-face.

The 2011 SIA Snow Show will be followed by a two day On-Snow Demo and Ski-Ride Fest, January 31 & February 1 at Winter Park Resort and Devil’s Thumb Ranch. In partnership with CCSAA (Cross Country Ski Areas Association) and in conjunction with WWSRA's (Western Winter Sports Reps Association) Rocky Mountain Demo, this is where for the first time-globally, the market can try out the equipment and experience the latest technologies for ski, snowboard, AT, backcountry, cross country and snowshoe while mixing with their peers on the hill.

For updates and additional Snow Show information visit