Industry News 11/16/2010

EVENT: Bode Miller to Serve as Ambassador for Learn to Ski and Snowboard Month

Bode Miller to Serve as Ambassador for Learn to Ski and Snowboard Month

Olympic Gold Medal winner Bode Miller will serve as an Ambassador for Learn to Ski and Snowboard Month (LSSM) organizers announced today. Miller is sponsored by HEAD Ski Company, also a sponsor for LSSM. He joins famous extreme skier, Glen Plake as an Ambassador for LSSM.

Miller is the most decorated U.S. Skier of all time. He is a five-time Olympic medalist: Gold (Combined), Silver (SuperG), and Bronze (Downhill) in Vancouver 2010; Silver (Combined) and Silver (Giant Slalom) in Salt Lake City 2002. Bode has two overall World Cup Titles (2004-05 & 2007-08); four Discipline Titles: Giant Slalom in 2003-04, SuperG in 2004-05, SuperG in 2006-07; and Super Combined in 2007-08.

Overall, Bode has 32 career World Cup wins and ranks seventh with most wins in Alpine Skiing history among males. He has the most World Cup wins in the history of American alpine ski racing - with four World Championship Gold Medals in Downhill, Super G, Combined, and Giant Slalom. He is one of only two men to win a World Cup race in all four disciplines in a single season (Downhill, Super G, Slalom, and Giant Slalom). Bode holds the record for most consecutive races skied – 136 (March 2002 – Jan. 2006).

Learn to Ski and Snowboard Month (LSSM) is a national initiative in the U.S. to encourage children and adults to get out on the snow during January and take lessons from a professional instructor. More than 300 resorts throughout the U.S. are offering free or affordable programs directed to beginners and those with some experience.

Miller has a history of supporting activity programs. Miller and his family started The Turtle Ridge Foundation (TurtleRidgeFoundation.org), a non-profit organization dedicated to supporting adaptive and youth sports programs and athletic opportunities throughout the United States. This is an active and exciting way for Bode to engage with his fans and supporters and motivate communities to participate in healthy life-style choices that they might not otherwise be exposed to.

“The challenge in life for most people is making the conscious decision to do good for others or to do nothing. It’s the choice that defines the individual,” says Miller. “I’m pleased to be working with Learn to Ski and Snowboard Month to encourage children and adults to get involved with skiing and snowboarding. With childhood obesity at an all-time high, this program makes it easy for anyone to take some lessons and get some exercise out on the snow.”

Learn to Ski and Snowboard Month is an industry initiative organized by the National Ski Areas Association, the Professional Ski Instructors of America, the American Association of Snowboard Instructors, SnowSports Industries America, the National Ski Patrol, numerous state and regional resort associations, rep associations, retailers and the snow sports media.

A Snow Sports Industry Initiative/skiandsnowboardmonth.org