Industry News 12/11/2010

B$Z: Smith Optics Exclusive Eyewear of AMA Supercross & Arenacross

Smith Optics Exclusive Eyewear of AMA Supercross & Arenacross

Smith Optics and Feld Motor Sports are pleased to announce the signing of a multi-year partnership bringing Smith Optics on as the exclusive eyewear of the Monster Energy AMA Supercross, an FIM World Championship, and the Arenacross Series.

“Supercross is a global stage which provides a perfect audience for our broad product offering.  We’re truly excited to join a much-respected family of sponsors and Feld Motor Sports to engage the AMA Supercross community. We will be on site at every race with a large, user friendly display area to have fun and interact with the fans with giveaways, promotions, and product displays featuring our 2011 moto goggle collection as well as sunglass line,” said Smith motorsports general manager, Mark Phares.

With Feld Motor Sports as the leading promoter and organizer of motorcycling racing and Smith Optics as the leading technical innovator in performance eyewear, this partnership draws on years of experience and dedication on behalf of both parties towards producing a product which is second to none.
Smith will be present at all AMA Supercross races with a large expo space in the center of the pits.  Fans will have the opportunity to meet Smith athletes like Travis Pastrana and Ashely Fiolek at select rounds.  Not only will Smith be serving up fun and games but also giving attendees the opportunity to touch and feel all of the latest products from the brand.  Additional promotions are in the works as well. 

“Bringing Smith on board for the 2011 Monster Energy Supercross season is an exciting partnership with an American-made goggle brand that has supported motorcycle racing since the beginning,” said Dave Prater, director of Supercross. “Supercross is an immense marketing platform for Smith to foster their exceptional products.  We look forward to their on-track presence and support throughout the 2011 season.”

The 2011 Monster Energy Supercross season and Smith Sport Optics sponsorship initiatives kick-off Saturday, January 8 with the opening race of the season from Angel Stadium in Anaheim, Calif.  For more information fans can log onto to get more details about the season schedule and television airings.