Industry News 1/4/2011

B$Z: SnowFab Creates Limited Edition Rockstar Ski

SnowFab Creates Rockstar Ski

SnowFab is proud to announce the unique collaboration with Rockstar Energy Drink to create the Rockstar Ski. This will be a true Limited Edition with only 500 pairs of the Rockstar Ski available worldwide.
 
Our brand new limited edition Rockstar Ski is equally at home in both the park and powder. Its full Birch wood core will deliver perfect transmission of power and feel to the most demanding free riders but will also be very forgiving for the serious up-and-comer who hasn’t entirely mastered park or free ride.
 
Directional twin tip design delivers high responsiveness when skiing forward and lets you land the occasional switch landing. Its higher sidecut radius allows you to rail big turns while staying stable. Edge-to-edge transfers are quick, flowing and never surprising, and leaning in the turns is easily controlled.
 
The adult-sized Rockstar Ski features our proprietary Reflection Applied
Concept (RAC). RAC was born out of an analysis; most ski brands design each
size of a same ski while focusing on the radius only, creating the major issue of
completely changing the ski handling depending on its size. With our proprietary CAD tool, we offer the exact same handling for a given model, whatever its size is. When a length is reduced (for instance going from 188cm to 170cm), all the ski features are reduced according to scale; all of the contact components (length of rails, base area, etc.) and also the flex index. The ski is then perfectly adapted to your size and weight, and keeps the exact same traits throughout the size range.
 
Additional features of the Rockstar Ski include: slanted sidewalls, birch core, and sandwich construction. The skis are available now in adult and junior sizes.

SnowFab
SnowFab is a premium licensing company and private label supplier to established snow brands. Based in San Diego, California, we design, manufacture, sell, market and license lifestyle snow hardgoods. SnowFab adds progression and self-expression to meet the expectations of modern snowsports consumers worldwide. For more information, go to
http://www.snowfab.com