Industry News 1/4/2011

B$Z: DC Shoes Jumps on Board with the AMA Arenacross Series

DC Shoes Jumps on Board with the AMA Arenacross Series

Multi-year Deal Inked as Official and Exclusive Footwear Sponsor

Feld Motor Sports® announced today that Huntington Beach, Calif., based action sports company DC Shoes inked a three year deal as the official and exclusive footwear sponsor of the AMA Arenacross Series which begins January 8, 2011 at the BOK Center in Tulsa, Okla.

DC Shoes has been involved with endorsement deals with some of the sport’s legends, including AMA Supercross champions Jeremy McGrath, Ricky Carmichael and Jeff Emig. The partnership between DC and the AMA Arenacross Series is the action sports apparel and footwear company’s first sponsorship of the world’s most intimate form of racing. DC will have an on-site presence at the lives events in country’s most popular arenas, enhancing brand awareness and further exposing the already popular footwear and apparel collections to an even greater audience.

“We’re proud to be supporting the Arenacross Series,” said Nate Hawley, DC’s Moto Team Manager. “This series gives riders, such as DC flow team rider Mitch Alcorn, a great platform to race before they enter Supercross and we’re looking forward watching what develops this season.”

“We are excited to bring DC on board as the official and exclusive footwear sponsor for the AMA Arenacross series,” said Jayme Dalsing, director of arenacross. “The Arenacross series is an excellent platform for DC to channel their widely-popular footwear line as well as their brand as a whole.”

For more information on the AMA Arenacross Series, please log on to www.Arenacross.com.

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