Industry News 1/18/2011

B$Z: SDSI To Get Interactive Facelift by ROGUE

SDSI To Get Interactive Facelift by ROGUE

San Diego Sport Innovators (SDSI) is gearing up for a full-court press after awarding the account to ROGUE, a San Diego-based creative design and digital agency specializing in integrated brand and campaign development across traditional and online channels, and finding the sweet spot to forge meaningful customer relationships. Led by legendary ex-NBA superstar and Executive Chairman of the Board, Bill Walton, SDSI is a business accelerator that drives the growth of Southern California's vibrant sports economy. They have recruited ROGUE to create a cohesive brand identity and high-touch point website platform focused on new member acquisition.

"After an extensive search, we chose ROGUE to reinvent our web presence. The high quality of their work and creative designs, combined with their expertise in developing platforms for smart phones and tablets won us over. We are looking forward to a long-term partnership," said Dana Shertz, Co-Chair Advisory Board of SDSI. 

Along with redesigning SDSI's website to include a robust Content Management System and SEO optimization, ROGUE will evolve the existing look and feel of the SDSI brand and create a consistent identity across all relevant off-line and digital communication vehicles. They will also provide Social Network Marketing coaching with the goal of increasing awareness and membership.

“We are elated that Rogue was chosen by SDSI. We strongly believe in the vision of the organization and are looking forward to bringing them an integrated brand presence that is representative of their executives, board members and industry focus,” states Christopher Nebel, Principal and Creative Director of ROGUE.

About San Diego Sport Innovators
SDSI offers innovative programs and services to start ups, entrepreneurs, mature companies and service providers such as mentoring, education and capital funding opportunities for start ups & entrepreneurs; best practice collaboration, access to new technology, and public policy advocacy for mature companies; and deal flow to service providers and the San Diego investment community.

About ROGUE
ROGUE is a Southern California based full-service creative, digital and mobile agency (no, that doesn’t mean we work out of a van broadcasting a secret radio station. It means we develop mobile applications for smart phones and tablets!). Founders Christopher Nebel and Sean McCartney went ROGUE because they knew they could do things more economically, more efficiently and with greater end results. Made up entirely of senior level executives, ROGUE's mantra is to stay lean and agile with seasoned veterans that understand and boast extensive experience with both digital and traditional media strategies. The team has worked with national brands including Sony, ESPN, Mattel and Kraft. For more information, contact Rogue at 619.817.6678 or visit
www.roguebrands.com.