Industry News 1/26/2011
B$Z: Bula Increases Product Offerings
Bula Increases Product Offerings, Expands Existing Lines
New Categories Include Outerwear and Sportswear
BULA, a leading accessories company that has been manufacturing headwear for skiers since 1983, today announced the addition of three new product lines; outerwear, sportswear, and bags. Additionally, BULA’s popular LayerOne line, base layer apparel for women, will now be available in three different weights.
Designed and developed for BULA’s professional team of freeskiers, the new line of outerwear features loads of style, technical aspects, poppy colors, and dynamic prints. The men’s outwear includes six jackets while the women’s line features five jackets. Both men’s and women’s lines feature two styles of pants. Available in plenty of different colors and prints, the men’s and women’s outwear truly offers something for everyone.
BULA’s new sportswear program offers zip-up hoodies, fleece, and tees for men and women designed with long and loose fits, specifically requested by our team of riders. Unique details in select styles include thumb holes, contrasting zippers or cuffs, and color-blocking.
The third category new to the BULA collection is bags, which includes backpacks, a fanny-pack, a boot bag, a ski bag and a duffle. Available in multiple prints and colors, these bags are the perfect solution for all of your travel needs.
Lastly, the popular and eye-catching women’s LayerOne line will now be available in three weights; Micro Velour, Merino, and Micro Stretch. BULA’s Micro Velour LayerOne luxurious plush tops and bottoms are great for layering or on their own and will keep you warm and cozy on even most frigid days. Merino, the finest and softest of all sheep wool, is the ideal choice for a mid-weight top and bottom, best for variable conditions or layering under our Micro Velour pieces. Micro Stretch LayerOne is our lightest weight base layer, made of a high-performance micro polyester fabric with an interior brushed finish, leaving it amazingly soft and comfortable.
The entire LayerOne collection features BULA’s exclusive Mix ‘N Match program, allowing for mixing and matching colors, materials, and prints throughout the entire LayerOne line.
For more about BULA, visit www.bulabula.com, find us on Facebook at www.facebook.com/thisbulalife and follow us on Twitter www.twitter.com/bulalife.