Industry News 3/17/2011

EMP: Longworth Industries Hires Lauren Price As Marketing Product Manager

Longworth Industries Hires Lauren Price As Marketing Product Manager
Price to Manage Product Development for Polarmax, AYG and XGO Brands

Longworth Industries, manufacturer of Polarmax®, AYG™ and XGO® branded apparel, is extremely pleased to announce the addition of Lauren Price as Marketing Product Manager, effective immediately.

In this new role created for Ms. Price, she will assume the responsibilities of product management and development for each of the Polarmax, AYG and XGO brands.

Ms. Price began her partnership with Longworth in early 2010, after successfully navigating Project OR and placing as a runner up. Her diligence, talent and ability to work with the Longworth team were impressive and the work and leadership skills displayed during the initial internship resulted in the creation of this new position.

“Lauren brings new energy and a youthful perspective to the Longworth team,” said Roger Maxey, Director of Sales, at Polarmax. “We’re looking forward to working with her to make our current customers happier than ever before, while also reaching out to new audiences through new products and design.”

“What an unbelievable opportunity,” said Price. “To be able to become part of such an established, yet forward-looking team is such a rarity for someone of my experience. I am grateful to the Longworth leadership for their vision, and I look forward to helping drive the continued growth of the Polarmax and XGO brands.”