Industry News 3/21/2011

EMP: Spyder Hires Tina Pemberton to Represent Ontario Sales Territory

Spyder Hires Tina Pemberton to Represent Ontario Sales Territory

Iconic ski apparel company Spyder Active Sports strengthened their deep roots in the North American marketplace by appointing Tina Pemberton as the new sales representative in Ontario, Canada. Pemberton’s decades of winter sports sales experience, industry relationships and entrepreneurial drive are attributes that align perfectly with brand goals as Spyder continues to build and grow their specialty shop partnerships.
“With Tina now part of the Spyder family, this signals a clear commitment to building a team in Canada that will leverage the brand momentum and drive it to the highest sales and service levels,” said Mark Brasier, Spyder’s Canadian sales and marketing manager. 
It has been a top priority for the brand over the past year to create best in class customer service and solid relationships with retailers across the region. Through the appointment of new corporate management and the opening of a permanent office and product showroom just outside of Toronto, the company has focused their efforts on responding to immediate market and specific retail partner needs with limited delay. A major component of this initiative is bringing on a sales representative that understands company expectations and shares the same energy and passion for the brand and the industry.
“Tina Pemberton is the right choice. We are excited to have her on our team as she comes with a ton of experience working with top brands, is a devoted skier and has been an avid fan of Spyder products as a racer for several years,“ said Russ Rowan, Spyder’s VP of sales and marketing.
“It is a dream match for me, being able to combine my passion for skiing and ski racing while representing the world’s premier high performance ski outerwear brand. It doesn’t get any better. I am looking forward to joining the Spyder movement,” Pemberton said.
Pemberton will be based out of the Canadian office/showroom and will report directly to Brasier.