Industry News 4/25/2011

B$Z: China's Dragon Sk8 Series signs Vans as 2011 Title sponsor

China’s Dragon Sk8 Series signs Vans as 2011 Title sponsor

Wabsono International is proud to welcome Vans as the Title sponsor of the 2011 Dragon Sk8 Series skateboarding contests in China!

In a short 2 years, starting with the “Battle at the Silver Dragon” in 2009, the Dragon Sk8 Series has grown in notoriety, popularity and legitimacy to become the preeminent series for Chinese skaters. The newly branded “Vans Dragon Sk8 series” in 2011 will tour 6 major cities in China; Beijing, Shenzhen, Chengdu, Xi’an, Shanghai and Hangzhou.

“Not just another “exhibition” masquerading as a contest, the Dragon Sk8 Series is designed to further the development of skating in China by tailoring the comp to the needs and desires of the skaters. With the participation of the local skaters here in China, we continue to grow the experience for everyone involved.” commented Glenn Brumage, Director at Wabsono and IASC board member.

“Considered by the majority of skaters as China’s most legitimate skateboarding event, it is important for us to act responsibly in finding the right partners as the sport and lifestyle grows in our country. There is no lack of athletic brands throwing money around and looking to buy their way into skating here, so we took great care in choosing a Title sponsor. For us, it is about legitimacy and reputation. With Vans’ heritage as the original skateboard shoe brand we are very excited to have them working with us.” said Bao Xuping, CEO Wabsono.

Vans Action Sports Category Manager Mathew Morgan said “Vans is excited about its partnership with Wabsono on the Dragon Sk8 Series and looks forward to providing an authentic platform for the development of skateboarding in China. We see the potential in this series to become one of China’s most important and anticipated skateboarding events every year.”

Approximate 2011 schedule
21-22 May– Shenzhen
18-19 June– Shanghai (Go Skateboarding Day)
09-10 July– Chengdu
30-31 July– Xi’an
13-14 Aug– Beijing
17-18 Sep– Hangzhou (“Battle at the Silver Dragon” Finals)