Industry News 5/20/2011

B$Z: Collective Licensing Partnership with Ski and Sport for Vision Street Wear

Collective Licensing International Announces Licensing Partnership with Ski and Sport for Vision Street Wear
Ski and Sport will re-introduce Vision Street Wear in Europe

Collective Licensing International (CLI) announced today a new multi-year agreement with UK-based Ski and Sport for the company to license the Vision Street Wear brand for the footwear and apparel categories in the member countries of the European Union (EU). Under the agreement Ski and Sport will hold the license for Vision Street Wear for the EU and will design, manufacture and distribute Vision Street Wear branded products throughout various European retail locations to help drive the international expansion of the brand. 

Ski and Sport’s inaugural Vision Street Wear collection will debut in June 2011 at retail across Europe. 

“We are thrilled to collaborate with Ski and Sport on the continued international growth of the Vision Street Wear brand," said Bruce Pettet, CEO of Collective Licensing International.  “With its deep understanding of the youth consumer, product design and market trends, we expect Ski and Sport will be a great partner for Vision Street Wear across Europe."

Founded in 1976, Vision Street Wear is recognized as one of the original and most authentic street wear brands to emerge from the skate fashion explosion of the early '90s. Since its re-launch in 2009, the brand has been on the forefront of music and street culture and has been featured in many popular media outlets including In-Touch, Maxim, Nylon Magazine and Transworld Skateboarding.

“This agreement both enhances and strengthens our successful relationship with CLI,” said Glenn Briers, owner of Ski and Sport.  “Our proven track record of delivering excellent product and service will continue with Vision Street Wear as we re-establish the brand throughout Europe.”