Industry News 5/26/2011

EMP: Wax Research Appoints Alyssa Baker to Global Marketing Director

Wax Research Appoints Alyssa Baker to Global Marketing Director
 
Wax Research, a leading surf accessory company, today announced the appointment of Alyssa Baker as Global Marketing Director.  In addition to her position as V.P. Global Sales, Baker will direct all of Wax Research's global marketing campaigns including surf-related social media, athlete and event ambitions.

"Alyssa's appointment will help grow our company sales through enhancing key brands Sticky Bumps, Ransom and Wend," said John Dahl, President.  "She possesses the depth of experience as well as strong customer-focus, both qualities that are necessary to make our campaigns successful.  We are excited about the current direction of all our brands and our marketing plans for 2012."

"I am honored to be a part of the positive push taking place at Wax Research," said Baker.  "I'm looking forward to exploring new marketing ideas that will continue our expansion and success."