Industry News 5/30/2011

B$Z: X Games Energy Drink Makes a Splash

X Games Energy Drink Makes a Splash
Just in Time for the Extreme Heat of Summer

Convenience Marketing, LLC, announced today the official launch of X Games Energy Drink at convenience stores throughout Colorado, Texas and LA County. X Games Energy is a specially formulated energy drink that provides great tasting, sustained hydrating-energy to active individuals, so they can excel and outperform their competition.

While other energy drinks on the market can often produce undesirable side effects like the dreaded “crash”, X Games Energy's energy is Taurine-Free and loaded with Electrolytes, so it minimizes some of these risks and undesirable consequences commonly associated with energy drink consumption. Choosing X Games Energy means choosing an energy option that is designed for active individuals.

“We like to think of X Games Energy Drink as the functional and
responsible energy option for active individuals,” said Paul Tecci,
President, Convenience Marketing LLC. ”We think X Games Energy Drink will excel above its competitors much like the people who consume it will excel above theirs.”

X Games Energy is aggressively hitting the streets in California and
Colorado to spread the word about the new drink in town. X Games
Energy Street Teams will be promoting, sampling and giving away someawesome swag at college campuses, beach zones, as well as via online and radio contests in these markets.

Action sports fans can also expect to hear about X Games Energy’s
Ultimate Experience Sweepstakes, which will run online and on local radio now through July 4th in the California and Colorado markets and offers fans a chance to experience the Summer X Games 17 in style while enjoying their favorite energy drink.

For more information about X Games Energy visit