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June 15, 2011


Sightline Distribution Inc. is pleased to announce that an agreement was reached for the purchase of the Vancouver, BC based I.S. Eyewear brand.  Sightline Distribution is a partnership headed up by Lawrence Flagel and I.S. Eyewear veteran Karl Fuhre. 

Lawrence Flagel will become head of operations at I.S. Eyewear.  With an extensive marketing and entreprenuerial background and a passion for action sports, Lawrence is “extremely excited to be working with Karl and the rest of the team at I.S. Eyewear to drive the brand back to the front of action sports.  The history of the Iris Snow brand and the passion that customers have towards our products is what attracted me to the opportunity. The challenge of creating cool, high-quality products at prices riders can afford is what will keep us motivated. Stay tuned for big things in the near future.” – Lawrence Flagel

Karl Fuhre, as I.S. Eyewear’s Sales and Marketing Director and a partner in Sightline is equally excited.  “With over a decade invested in I.S. Eyewear I’m thrilled to not only become a partner in the brand, but also to welcome Larry to the team. There is a new focus and energy to I.S. Eyewear and I’m excited to push the brand forward along side someone who shares the same vision.” –Karl Fuhre

Moving forward, the crew at Sightline will focus their energy on product development while they strive to stay true to I.S. Eyewear’s rich heritage within snowboarding and skateboarding.  Sightline Distribution would also like to thank Jack Wang and the team at Trustus Trading who have greatly assisted with the transition. 

Keep posted for exciting brand developments and I.S. Eyewear team news at

About I.S. Eyewear
Founded in 1997 by professional snowboarder Devun Walsh and Jack Wang, Iris Snow was the first manufacturer to make a snowboarding-specific goggle. Over the past years, the name has changed, but the drive and passion for our sports remains the same.  I.S. Eyewear is a rider-owned and operated brand based out of nature’s playground, North Vancouver, BC, Canada. Our products are sold around the world at specialty snow and skateboard retailers.

Press Related Inquiries:

Karl Fuhre
[email protected]

Larry Flagel
[email protected]