B$Z: SPY Optic Launches Performance Eyewear Series
June 20, 2011
SPY Optic Launches Performance Eyewear Series
New line combines patented technology, design and swagger
SPY Optic™ announced the release of its SPY Performance™ series, a line of highly-stylized technical eyewear, inaugurated with two models, Quanta™ and Alpha™.
“SPY’s connection to technical eyewear goes all the way back to the beginning of the Company, when we invented our anti-fogging technology, so the whole ‘Performance’ thing is an evolution of our heritage as much as it is about design or innovation,” says Jeremy McGrath, 7-Time AMA Supercross Champion, SPY® founder and rider. “We started out as California racers who did other sports, and that vibe is still what SPY is about today. If I don’t have to wear goggles, whether it’s mountain-biking or hitting golf balls or whatever, I’m wearing these glasses.”
The SPY Performance™ series features the SPY®-patented anti-fogging Scoop® venting system; virtually unbreakable Grilamid™ frames; impact-resistant, optically-correct and distortion-free ARC® (Accurate Radius Curve) lenses; glare-reducing Premium Trident™ polarized infusion in select models; bounce-back glare-diffusing lens coating; anti-scratch and hydrophobic and oleophobic technology; environmentally reactive Hytrel™ rubber nose pads and temple tips; and UVA, UVB and UVC protective treatments.
“My Alphas stay on my face and stay clear, which is important when up and down can be a little foggy,” muses Mike Montgomery, Freestyle mountain bike rider. “Seriously, these are the only glasses I’d wear when it matters. They look sick too, so you don’t look like a kook off the bike.”
MSRP for the Quanta™ is $100 to $140, which are available in translucent black, matte black, shiny black, translucent brown and matte white frame colors. Replacement Quanta™ lenses come in select colors and range from $20 for non-polarized to $40 for polarized versions.
The Alpha™, the lighter-weight, streamlined, semi-rimless installment in the SPY Performance™ line, have an MSRP of $120 to $160, and come in shiny black, matte black, metallic silver and translucent brown frame styles with corresponding grey, blue Spectra™ mirror, black mirror, rose with blue mirror, yellow or bronze lenses, or polarized grey or black mirror lenses. Additional lenses in select colors for the Alpha™ also range from $20 to $40.