Industry News 6/23/2011

EVENT: LRO at Venice Skate Park Saturday, June 25

Nearly 30 Quadriplegics and Paraplegics Learn to Skateboard at Venice Beach This Saturday

Event Concludes with a $10K Competition for Paralyzed and Amputee Skaters

On Saturday, June 25, Life Rolls On Foundation (LRO) will host the They Will Skate Again SHOE CITY Open at the Venice Skate Park, where quadriplegics, paraplegics and amputees will challenge disability to learn to skateboard. In addition to an adaptive skateboard clinic, this unique event will include a professional skate demonstration and adaptive skate contest featuring a $10,000 prize purse. For safety, the SHOE CITY Open adaptive skate contest is open only to experienced adaptive skaters.  Music by KROQ, giveaways, and prizes will add to the exciting day of activity, which will take place alongside the Venice Boardwalk, which attracts more than 44,000 people each day.
“They Will Skate Again” is a spin-off of Life Rolls On’s popular and award-winning adaptive surfing program “They Will Surf Again.”  Through the platform of action sports, LRO helps individuals discover the limitless possibilities beyond paralysis.  This is the second They Will Skate Again event hosted by Life Rolls On, which launched the program in March 2010. 
Aaron “Wheelz” Fotheringham, famous for successfully landing the first wheelchair backflip, and Christiaan “Otter” Bailey will lead the instruction for paralyzed and amputee athletes, while professional skater and industry pioneer of Dogtown’s Z-Boys Jim Muir will lead the coaching of adaptive stand-up skaters.  Also making a guest appearance as a celebrity coach will be Hawaii Five-O star and popular Life Rolls On volunteer Scott Caan.
Underwritten by the generous support of SHOE CITY, this event is provided at no cost to participants.  Sponsors for the They Will Skate Again SHOE CITY Open include Vans, Etnies, Ezekiel, Venice Skate Association, Pro-Tec, KROQ, Function Drinks, Popeye Moving & Storage, and Sweet Treats.  Additional donors include: Dogtown Skateboards, Eric “Tuma” Britton, Maui & Sons, Pink’s, Rider Shack, Rob Dyrdek, TK Burgers, Tony Hawk, Tustin Awards, Val Surf, Xtreme Boardshop, and WMG. 

Saturday, June 25, 2011; 10:00 a.m. – 3:00 p.m. (pre-registration is required)

Venice Skate Park (1800 Ocean Front Walk, Venice Beach, CA 90291)

About Life Rolls On Foundation
Founded in 1999, Life Rolls On (LRO), a subsidiary of the Christopher & Dana Reeve Foundation, is dedicated to improving the quality of life for young people affected by spinal cord injury and utilizes action sports as a platform to inspire infinite possibilities despite paralysis. With a worldwide network of supporters, LRO is one of the fastest growing, contemporary charitable organizations in the country and has been featured in national print, television and radio. For more information, visit