Industry News 6/23/2011

B$Z: KLeN Laundry Announces Buy a Sock; Plant a Tree Program

EFX PERFORMANCE AND KLeN LAUNDRY PARTNER TO CREATE POSITIVE “EFX” SOCKS – BUY A PAIR, PLANT A TREE

KLeN Laundry To Unveil Its New Boot Socks Featuring EFX Silicone Badges

EFX Performance, producers of performance technology utilized by weekend warriors and superstar athletes, have generated another partnership by signing a licensing agreement with KLeN Laundry, Inc., makers of environmentally friendly clothing. EFX and KLeN plan to unveil a new line of boot socks featuring embedded EFX propriety technology.

The eco-friendly socks are 85 percent bamboo and for every pair of socks sold, KLeN will plant a tree, creating positive “EFX” in more ways than one.
“This is synergy in motion,” said Randy Largent, CEO of EFX Performance. “Our partnership with KLeN demonstrates that EFX has a shared interest in not only creating environmental awareness, but providing proactive, unique ways to make a positive impact.”

In addition to the unique benefits offered to users by the EFX silicone badges, the socks feature super soft, thermal regulating fabric that is naturally antibacterial, and KLeN confidently offers an odor resistant guarantee. 

"We're excited for this opportunity to partner with EFX," said Jeremy Nicholson, sales manager at KLeN. “We feel that the incorporation of EFX technology with our products provides our retailers and customers with a truly innovative product that will take things to the next level.”

KLeN and EFX Performance hope to make the world a better place one extremely stylish and comfortable step at a time.