Industry News 7/1/2011

B$Z: Happy Kids Canada Announce Licensing Agreement

Collective Licensing International, Happy Kids Canada Announce Licensing Agreement for Vision Street Wear

Collective Licensing International, LLC (CLI) announced today a new multi-year licensing agreement with Happy Kids Canada, a subsidiary of Claire Bell, Inc., to license apparel, footwear and headwear for the Vision Street Wear brand in Canada. Happy Kids’ inaugural collection will debut in the spring of 2012.

“We look forward to collaborating with Happy Kids Canada on the continued expansion of the Vision Street Wear brand,” said Bruce Pettet, President and CEO of CLI. “With its strong apparel experience and background, there is no question that Happy Kids will be a great partner for Vision Street Wear in Canada.”

Founded in 1976, Vision Street Wear is recognized as one of the original and most authentic street wear brands to emerge from the skate fashion explosion of the early ‘90s. Since its re-launch in 2009, the brand has been on the forefront of music and street culture and has been featured in many popular media outlets including In-Touch, Maxim, Transworld Skateboarding, and Nylon Magazine.

“We are proud to partner with CLI in bringing Vision Street Wear to the Canada market,” said Mark Gottlieb, Vice President of Claire Bell, Inc. “We are excited to be a part of this iconic brand’s rebirth.”
Collective Licensing International, Happy Kids Canada Announce Licensing Agreement for Vision Street Wear

(ENGLEWOOD, CO)  July 1, 2011 - Collective Licensing International, LLC (CLI) announced today a new multi-year licensing agreement with Happy Kids Canada, a subsidiary of Claire Bell, Inc., to license apparel, footwear and headwear for the Vision Street Wear brand in Canada. Happy Kids’ inaugural collection will debut in the spring of 2012.

“We look forward to collaborating with Happy Kids Canada on the continued expansion of the Vision Street Wear brand,” said Bruce Pettet, President and CEO of CLI. “With its strong apparel experience and background, there is no question that Happy Kids will be a great partner for Vision Street Wear in Canada.”

Founded in 1976, Vision Street Wear is recognized as one of the original and most authentic street wear brands to emerge from the skate fashion explosion of the early ‘90s. Since its re-launch in 2009, the brand has been on the forefront of music and street culture and has been featured in many popular media outlets including In-Touch, Maxim, Transworld Skateboarding, and Nylon Magazine.

“We are proud to partner with CLI in bringing Vision Street Wear to the Canada market,” said Mark Gottlieb, Vice President of Claire Bell, Inc. “We are excited to be a part of this iconic brand’s rebirth.”