Industry News 7/13/2011

EVENT: Polarmax Crowdsourcing AYG 365's Campaign at Outdoor Retailer 2011

Polarmax Crowdsourcing AYG 365's Campaign at Outdoor Retailer 2011
Creative Outdoor People + Caption Contest + Cold Hard Cash = Best Marketing Slogan

It’s your underwear’s chance to win you $1,000. Longworth Industries, parent company of PolarmaxÒ, All-Year Gear® 365’s (AYG), and XGOÒ branded apparel is using the unique perspective and creativity of Outdoor Retailer attendees to crowdsource some of the marketing creative for their AYG Overachieveies campaign for Spring 2012.

With one clever, creative caption, that lucky pair of drawers could achieve stardom, fame and fortune and become the face of the new AYG 365’s Overachieveies campaign, all while padding your pocket with a hefty sum of cash.

The caption contest is part of Polarmax’s larger AYG Overachieveies campaign, which also includes integrated creative, social, mobile, and advertising efforts to be rolled out at ORSM. 

“We’re so excited about this campaign, we’re jumping out of our underwear, figuratively speaking,” said Roger Maxey, Director of Sales at Polarmax. “Simply put, underwear should be fun, and perform beyond expectations while being extremely comfortable. That’s what AYG does, and that’s what this campaign does, too.  It performs beyond expectations through multiple touch points and means of engagement.”

What is your underwear saying? In addition to daily prizes, there is a grand prize of $1,000 CASH, to be given away at 3:00 on Saturday 8/6 at the Polarmax booth #21039, and the Best-in-Show caption will become part of our AYG 365’s Overachieveies campaign.

To enter the Polarmax AYG Overachieveies underwear caption contest: Find your Polarmax Rep at Outdoor Retailer or stop by Polarmax booth # 21039.

Everyone who submits a caption will receive a 50% off Polarmax pro card from and will have their talk bubble displayed on a contest wall in the Polarmax booth throughout the show. Winners for best daily caption will be chosen by a highly partial panel of judges, and entered into the grand prize drawing to be awarded on Saturday, August 6 at the Polarmax booth, 3:00pm sharp!

Put on your smarty-pants and eat your energy bars because there’s never been a better time to show the world what you and your underwear are made of!

Additional Contest Details:
When: Daily, August 4, 5, & 6 from 9am-3pm
Where: Polarmax Outdoor Retailer Booth #21039
How to Enter: Seek out your Polarmax Rep or stop by the booth to pick up and submit your underwear caption talk bubble.
Grand Prize Drawing Date: August 6, 3pm at Booth #21039