Industry News 8/9/2011

B$Z: Arnette Adds FMX Heavyweight Adam Jones to Team


Arnette Adds FMX Heavyweight Adam Jones to Team

Arnette is excited to announce that FMX standout Adam Jones has joined the family as its newest team rider.  Adam will proudly fly the flag for Arnette’s resurgence into the motocross world with the release of its all-new Series 3MX™ goggle in September 2011.

“It’s rad to ride for Arnette,” Adam says.  “I remember seeing the MX goggles years ago and always thinking they were awesome, so to be the first team rider back on the program is an honor.  The goggles work really well, and I'm pumped to be riding for such a cool company that makes such great products!”

Watch Adam’s “Welcome to the Team” video at: http://bit.ly/arnette-adam-jones-video

Widely recognized as one of the sport’s most progressive riders, Adam Jones is the inventor of such mind-numbing FMX tricks as the Stripper Flip, Cordova Flip, Shaolin Flip and Corpse Flip.  A fierce competitor with a killer sense of humor, Adam truly epitomizes what Arnette stands for: tradition, progression, good times, and going balls-to-the-wall all day, every day.

Adam’s competitive accomplishments are vast, with highlights including a gold medal at the 2007 Summer X Games, winning the overall title on the Dew Tour in 2008, and most recently a silver medal performance in Moto X Freestyle at the 2011 Summer X Games.  Fueled by classic punk tracks and lots of metal, Adam is a dedicated rider who you can always count on to push himself and the sport to the next level.

“We’re super excited to have Adam on the team,” says Arnette Team and Events Specialist Brent Bearden.  “He’s been leading the charge in FMX for many years and his insane riding style truly speaks for itself.  Adam will be a huge asset to the brand, and having him represent Arnette is really amazing.”

In the months ahead, keep an eye out for Adam as he will be wearing Arnette’s new Series 3MX goggle while he competes at all the major contests.

Dripping with heritage, rich design detail and loads of flavor, the Series 3MX features a true anatomical fit, articulating strap attachments for micro-tweak helmet compatibility, posts for tear-offs, and triple-layer Combo Plate face foam that wicks away sweat and maximizes comfort.  The Cool Breeze venting system promotes air-flow while the scratch-resistant Lexan® lens provides UV protection, impact resistance and the best in fog-free visual performance – all at a great value.

For more information, please visit: www.arnette.com | www.facebook.com/arnette | www.twitter.com/arnetteeyewear