Industry News 8/16/2011

B$Z: FUSE Announces $25,000 Service Grant Program for 2012; Seeking Action Sports Charities

FUSE Announces $25,000 Service Grant Program for 2012

Seeking Applications from Action Sports Charities

Fuse, a marketing agency that helps brands reach teens and young adults, is proud to announce the launch of an annually occurring Service Grant Program. Fuse will donate $25,000 in services to a to-be-selected charity program within the action sports community.

“In the past fifteen years, Fuse has supported many great non-profits through donations and by providing pro bono or discounted work. It has been a rewarding experience and we are now excited to expand our community involvement through this new grant program,” said Brett Smith, Partner at Fuse. “This project will provide a substantial grant to a deserving non-profit and allow Fuse to continue its dedication to community service.”

Existing non-profit programs within the action sports community, as well those with new charity ideas connected to action sports, are encouraged to apply. The application deadline is October 15, 2011. 

“As an agency that has our roots in action sports, Fuse is excited to give back to the community,” said Issa Sawabini, Partner at Fuse. “Fuse’s goal is to continue to support non-profits that are associated with action sports and who are tirelessly involved in aiding the community.”  

Grant selection will be based on the applicants’ positive impact on American youth and on Fuse’s ability to make a difference through its work. The grant winner will be announced on November 15, 2011 and grant-funded work will take place in 2012.  More information and the online application can be found on Fuse’s Facebook page by clicking here or following the link:

About Fuse: Fuse is a youth culture marketing agency founded in 1995. The agency connects brands with teens and young adults through sports, music, fashion, video gaming and other relevant cultural interests. Fuse's services include brand strategy, public relations, event marketing, design, social media and digital services. The Fuse staff, led by Partners Brett Smith, Bill Carter and Issa Sawabini, is comprised of marketing professionals and cultural experts who have worked for some of the most prominent brands and agencies in the country.  Fuse has experience working with clients in product categories including action sports, beverages, snacks, footwear, auto, higher-ed and finance.  In addition to the Service Grant Program, Fuse’s community initiatives include a donation program, community engagement committee, donation matching, staff leadership in community projects, monthly group volunteer projects and paid time off for volunteering.  In 2011, Fuse was named one of Outside magazine’s “Best Places to Work” in the US.  For more information, visit, or