Industry News 9/19/2011

B$Z: Christian Hosoi and Switchboard Inc.

Christian Hosoi and Switchboard Inc. Announce Exclusive Licensing Arrangement For Hosoi Skateboards

Legend skateboarder Christian Hosoi and Switchboard Inc. today announced an exclusive long term licensing arrangement under which Switchboard will manufacture and distribute skateboard decks and a full line of hard goods under the Hosoi Skateboards name.  

Previously, Hosoi Skateboards has had a number of short term or one-off deals with product being sporadically available. Switchboard and Hosoi will offer a consistent flow of both heritage and new product and designs that will allow distributors, retailers and skateboarders to build a solid long-term relationship with the brand.

“This is a partnership I am really excited about.” says Christian. “With Switchboard's long history and experience I am confident that together we will give the Hosoi brand a consistent level of quality and value driven product that the industry can rely on and that retail can build a long term relationship with." 

"We at Switchboard are proud to partner with Christian Hosoi, a legendary skateboarder, to build the Hosoi brand together." says George Abuhamad Managing Director of Switchboard Inc.
Expect to see and hear a lot more about Hosoi as he is set to release an autobiography written in conjunction with Chris Ahrens early next year through book publishing giant Harper Collins.