Industry News 9/28/2011

EVENT: Boarding for Breast Cancer Launches 2011 Check One

Boarding for Breast Cancer (B4BC) Launches 2011 Check One, Two Campus Tour to Kick Off Initiatives for National Breast Cancer Prevention Month
B4BC Celebrates 15th Anniversary By Expanding Campus Tour Throughout State of California, Beginning October 4

Boarding for Breast Cancer (B4BC) is kicking off Breast Cancer Prevention Month this October with the Second Annual Check One, Two Campus Tour from Oct. 4 – Nov. 4.  The tour will make stops at 17 campuses and organize community events at local shops, skate parks, surf breaks and music venues, providing educational information as well as prizes from Tour supporters Tilly's, Volcom, and Jones Soda Co.

 As a friend of B4BC's Second Annual Check One, Two Campus Tour, Tilly's will be hosting special online and in-store events (at select locations), as well as selling B4BC Merchandise.  As part of Volcom’s Giveback Series, B4BC will benefit from exclusive B4BC x Volcom product collaborations through www.tillys.com and other retailers. Proceeds from Tilly’s and Volcom product sales will fund B4BC's year-round educational outreach and prevention programs. Additionally, Jones Soda Co. is offering exclusive pink label B4BC bottles available now through nationwide chains. 

“We can’t think of a better way to kick off National Breast Cancer Prevention Month than with our future generation,” said Erika Seward, director of development, B4BC. “Last year’s campus tour launch was met with a phenomenal response from a captive audience of students eager to engage and learn.  We are thankful to be embraced by these student groups and local communities.  With the help of all of our friends, we look forward to expanding our educational outreach and program initiatives this Fall and year-round.”

2011 CHECK ONE, TWO TOUR DATES are as follows:

October 4                    Sacramento                 CSU – Sacramento

October 5                    Sacramento                 UC – Davis

October 6                    San Jose                      San Jose State

October 6                    San Francisco             Stanford University

October 7                    San Francisco             UC – Berkeley

October 11                  Santa Cruz                   UC – Santa Cruz

October 12                  Irvine                           UC – Irvine

October 13                  San Luis Obispo          Cal Poly

October 14                  Santa Barbara             UC – Santa Barbara

October 18                  San Bernardino            CSU – San Bernardino

October 19                  Los Angeles                 UCLA

October 20                  Fullerton                      CSU – Fullerton

October 25                  Los Angeles                 Loyola Marymount University

October 26                  Los Angeles                 CSU – Los Angeles

November 2                 Long Beach                 CSU – Long Beach

November 3                 San Diego                   UC – San Diego

November 3                 San Diego                   San Diego State University

* Dates are subject to change

In addition to the campus tour, fans can show their support of B4BC and breast cancer prevention by shopping the athlete-endorsed B4BC x CCS Collection at www.ccs.com.  B4BC Accessories and Apparel are now available alongside special edition tee collaborations with Bonfire, Billabong, Burton, CCS, Element, Etnies, Hurley, Neff, Nike 6.0, O'Neill, Roxy, Salomon, Skullcandy, Vans, Volcom, and WeSC. The "Design a B4BC Tee" winner, 21 year-old Deborah Gruber, will also have a featured design.  Every purchase will include B4BC health literature and one-hundred percent of the proceeds, from October through December, will benefit B4BC’s education and prevention programs.

B4BC’s Be Healthy.  Get Active.  Ride! platform is being introduced this Fall in support of their mission to promote healthy, active lifestyles.  Events and board-a-thons are planned, including the Fifth Annual Skate the Coast, Los Angeles presented by Sun Bum on October 29. B4BC partners Boa Reel, Electric, Freshpark, Mizu, NSP, The North Face and VonZipper will show their support through product collaborations and promotional activation.

For more information, a full calendar of events, to purchase product and donate, please visit www.B4BC.org.  To stay informed and be inspired, join the B4BC family on Facebook – www.facebook.com/boardingforbreastcancer - and Twitter – www.twitter.com/b4bc.