Industry News 9/28/2011

B$Z: K2 To Launch Exclusive Line of Rolling Stones Skis

K2 To Launch Exclusive Line of Rolling Stones Skis

K2 skis and The Rolling Stones have collaborated to create limited edition Rolling Stones skis.  The announcement was made today by Tom Bennett, CEO of Bravado, the leading global music merchandising company and a division of Universal Music Group (UMG), and Jeff Mechura, Vice President of Global Marketing, K2.
 
With both the Rolling Stones and K2 kicking off their 50th year anniversary celebrations, the time has come. K2 has collaborated with The Rolling Stones to offer the ultimate tribute skis: The K2 Rolling Stones Limited Edition Ski Collection. The first of four Rolling Stones skis will be available on the versatile SideShow chassis this November.

For more information and photos of the ski, click on the attached press release or visit  http://tinyurl.com/K2RollingStones