Industry News 10/10/2011

B$Z: Burton Snowboards and Carhartt WIP Team up on 2012 Outerwear Collaboration

Burton Snowboards and Carhartt WIP Team up on 2012 Outerwear Collaboration
 
Burton and Carhartt WIP officially launched their new 2011/2012 product collaboration today, with the arrival of co-branded outerwear in select stores around the world.
 
This is the second project between the two brands, and for 2011/2012 the partnership includes a jacket and pant in a collaborative Burton x Carhartt WIP signature design, blending the technical performance of Burton with the utility-driven workwear look iconic to Carhartt.
 
The Burton x Carhartt WIP jacket is based off of one of Carhartt’s most popular and rugged designs, aptly called the Traditional. For this project, the special co-branded edition is constructed from a double layer GORE-TEX® Performance Oxford shell featuring fully taped seams protected by 13 mm GORE-SEAM® tape. Further, the authentic work style cut of the Traditional has also been modified, to create a better streetwear silhouette and overall snowboard fit. Other design features include a removable contour hood and corduroy detailing, as well as chest and hand warmer pockets.
 
The Burton x Carhartt WIP pant is modelled after Carhartt’s classic Single Knee pant, also slightly modified by the collective design team for a better snowboard meets streetwear fit. Fabrication on the pant is also second to none, featuring the double layer GORE-TEX® Performance Oxford shell and GORE-TEX® taped seams. The Burton x Carhartt WIP jacket and pant can be connected via a removable waist gaiter with jacket-to-pant interface for added protection. Both pieces are offered with Burton’s lifetime guarantee.
 
Available in traditional Carhartt Brown or Black, the Burton x Carhartt WIP jacket and pant are available starting today in key Burton Flagship stores, Carhartt stores and select retailers.