B$Z: Xtreme Time
October 11, 2011
Collective Licensing International, LLC Signs License Agreement with Xtreme Time for Airwalk® and Vision Street Wear® Specialty Watches in North America
Collective Licensing International, LLC (CLI), a leading youth lifestyle company and owner of the Airwalk and Vision Street Wear brands, has announced an exclusive, multi-year license agreement with premiere timepiece designer, Xtreme Time. Under the agreement, Xtreme Time will design, market and sell Airwalk and Vision Street Wear branded watches in North America with the inaugural collection expected to debut in the spring of 2012.
“We are thrilled to see Airwalk and Vision Street Wear branching into the timepiece category,” said Bruce Pettet, President and CEO of CLI. “We are confident that the partnership with Xtreme Time will help to complement these lifestyle brands and promote brand awareness of their still growing reputations in the youth lifestyle market.”
Founded in 2000, Xtreme Time is a private corporation owned by Nissim “Nemo” Gindi and Ralph Hanan. The company’s mission is to provide fashion-forward timepieces that are on-trend and relevant for a wide range of retail distribution channels. Xtreme Time watches can be found behind some of the nation’s strongest retail private label programs, as well as in the licensed arena with brands like Apple Bottoms by Nelly and The Macbeth Collection by award-winning designer Margaret Josephs.
“Xtreme Time is extremely excited to partner with Collective Licensing and develop outstanding watch collections for both the Airwalk and Vision Street Wear brands,” said Ralph Hanan, Vice President of Xtreme Time. “As true legacy brands in board/extreme sports culture go, you can’t get much better than Airwalk and Vision Street Wear. We will showcase all of the excitement and adrenaline these brands represent in a fresh and inspired new collection of specialty watches.”
Established in 1986, Airwalk remains one of the most recognized names in action sports and youth lifestyle brands. In addition, Vision Street Wear, founded in 1976, is considered one of the original and most authentic street wear brands with deep connections to skateboarding, alternative, punk rock, and youth fashion and style.