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B$Z; Tailgate Alaska announces Flow as Lead Sponsor and Expansion to British Columbia

October 11, 2011

Tailgate Alaska announces Flow as Lead Sponsor and Expansion to British Columbia

Tailgate Alaska is excited to announce a new titlesponsorship agreement with long time event partner Flow Snowboarding. Flow
Tailgate Alaska will return to Thompson Pass next season, bringing together dedicated recreational riders, professional athletes and the industry to ride the world’s best mountains and deepest snow - with dramatically increased levels of hospitality and infrastructure.

According to event Flow Snowboarding CEO Anthony Scaturro, “We are very excited to step up as the title sponsor for the Tailgate events. 2012 will be Flow’s third year of involvement. We have seen the event change lives and educate people on backcountry riding, which we hope will help save lives. While the competition component is a great part of the event, we love the fact that it is more about community than competition. It is a composition of freeriding, backcountry freestyle infused with a whole lot of fun. At Tailgate, everyone is a winner“.

The new agreement has allowed Flow and Tailgate to expand to a second stop - taking some of the best of Alaska and bringing it to an equally inspiring venue - Revelstoke, British Columbia.

“To us, it is important to make events in the world’s best locations. Our goal is to share the best mountains and snow conditions in the world, and there are only so many places that fit the bill. Revelstoke is definitely one of those places,” said event founder Mark Sullivan.

Flow Tailgate BC is the first step in expanding the participation event concept that has been the hallmark of Tailgate Alaska, to a worldwide audience. “Eventually we would like to do events in all of the places that have world class backcountry riding, which could mean expanding into European and Asian markets.” said Sullivan.

Flow Tailgate Alaska also plays host to the Flow World Freeride Championships, with a $10,000 pay out for the champion and running from April 1-12, 2012. Flow Tailgate BC will run from March 8-12, 2012.
Tickets will be available shortly for both events, with tickets limited to 150 for the inaugural Flow Tailgate BC.

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