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B$Z: 9394 Launches Apparel And Accessory Line With New E-commerce Site

October 12, 2011

9394 Launches Apparel And Accessory Line With New E-commerce Site
It’s never too late to launch a brand that brings you the perfect blend of function and style. 9394 has aged its process until the timing was perfect to introduce the new 2011 product line of buckles, belts, hoodies, T's, beanies and more, available exclusively at

Based on the philosophy of having as much fun as humanly possible, 9394 sets out to offer  apparel and accessories that do more than just hold up your pants or keep your huge pectoral muscles covered.  9394 aims to bring a revival to the action sports industry by offering American made products with just a hint of awesomeness. 

“Everywhere I go, people ask me, what is 9394? I tell them that it’s the next big thing in action sports,” says Chief Operations Officer Carter Olcott, tongue placed firmly in cheek. “This launch marks years of hard work and determination while keeping our core beliefs as the focus and mission of the company.” 

9394’s product line is one that pays homage to the past while staying on track for the future. It's simple and straightforward, just like snowboarding was “back in the day.” Its goal is to speak to the entire action sports community and spread the message of getting back to what really counts—living the best moments of our lives over and over again.   

“We here at 9394 set out to produce a line of buckles and apparel that bring our message to the people,” says Olcott. “We strongly believe that everyone has a 9394 moment and we want them to try and relive that moment every day of their lives. Hopefully our gear reminds them to do just that.”