Industry News 10/14/2011

B$Z: Burton Snowboards Commits to OR Winter Market 2012

Burton Snowboards at OR Winter Market 2012
Iconic brand joins growing ranks of action sports lifestyle companies at OR 

Burton Snowboards Commits to OR Winter Market 2012

A giant of the winter world will unveil its 2012-2013 line at Outdoor Retailer Winter Market 2012, continuing the show’s rapid growth in surf and snow lifestyle brands.

For the first time ever, iconic winter brand Burton Snowboards will exhibit at OR, bringing its trend-defining line of apparel, accessories and snowboards to Winter Market’s global buying audience.

“Burton is in a great position to benefit from exposure to the active outdoor market OR provides, and to benefit the show itself by attracting retailers from the youth and action sports side of the business,” said OR Show Director Kenji Haroutunian. “Consumers are looking for a broad spectrum of brands in traditional outdoor shops. It’s part of a natural progression that has been taking place over the past few years. Burton adds a frontcountry lifestyle appeal, which is a great crossover opportunity with OR’s buyers.”

Burton joins a growing list of action sports lifestyle brands at Winter Market including Dakine, Hurley, O’Neill, Quiksilver, Von Zipper and others.

"We're stoked to be hitting the OR show this year, not only to get Burton’s products in front of some new eyes, but also to really educate dealers on the range and depth of our line,” said Greg Dacyshyn, chief creative officer at Burton Snowboards. “We have a ton of incredible product that we think will really stand out in this arena."

The 2012 Outdoor Retailer Winter Market takes place in Salt Lake City Jan. 19-22, and is preceded by the All Mountain Demo at nearby Solitude Mountain Resort on Jan. 18. For more information, visit